More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.
The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026.
Consumers in APAC watch more than 1.6 hours of online video content daily, nearly matching the 2.0 hours of traditional TV they consume daily, a new report says.
A new report from British telecom regulator Ofcom says that – for the first time ever – kids are spending more time online than watching television weekly.
The report said five- to 15-year-olds in the past year have increased their Internet time by some 79 minutes to 15 hours a week. Almost all of that time came at the expense of television. Young viewers in the past year spent 72 minutes less time with the television, and now average 13 hours and 36 minutes.
Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.
With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.
A new study says 4K OTT services will attract more than 189 million unique users globally by 2021, up from just 2.3 million this year, driven by greater content availability and compatible devices.
The cable industry will be buoyed by its growing broadband business as consumer preferences change over the next decade, and it expected to drive residential revenues to $117.7 billion in 2026, up from $108.4 billion this year.
Researcher SNL Kagan’s 10-Year Cable Projections also forecasts a slowing of cord cutting, and offers a slightly improved outlook for the video segment, and says bundling of services also will increase.
Revenue from SVOD services in the United States toped $1.50 billion in the second quarter, up from $1.25 billion a year ago, a 21% increase Y/Y, following a first quarter that saw 19% Y/Y growth, a new report said.
TV viewing by Gen Edge (16-24 year olds) and children has fallen 27% and 26% respectively in the past five years, the United Kingdom telecom regulator Ofcom reported Thursday in its latest market report. Overall TV viewing has declined less sharply, about 26 minutes a day, in the past five years.