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As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Ad Technology, Publisher
As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Jun 22 2016 8:15 AM

The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.

Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.

Time Inc. looks to OTT as path to brand expansion, increased ad dollars
OTT, Publisher, AVOD
Time Inc. looks to OTT as path to brand expansion, increased ad dollars
May 05 2016 10:30 AM

Coming out of NAB it was obvious 2016 was the year of OTT for broadcasters, but it appears publishers, too, see going direct to consumers with video as an opportunity that shouldn’t be missed.

The latest player? Time Inc., which today introduced the People/Entertainment Weekly Network, a free, advertiser-supported streaming video service that will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series, specials and live event coverage.

Publisher, Ad Technology
The publisher’s platform dilemma
Feb 17 2016 1:30 PM

This post originally appeared in Video Ad News.

Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here