The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.
Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.
Coming out of NAB it was obvious 2016 was the year of OTT for broadcasters, but it appears publishers, too, see going direct to consumers with video as an opportunity that shouldn’t be missed.
The latest player? Time Inc., which today introduced the People/Entertainment Weekly Network, a free, advertiser-supported streaming video service that will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series, specials and live event coverage.