Magna Global has upped its forecast for the programmatic ad industry, saying it expects display and video ads bought with the technology to increase nearly 50% this year to more than $14.2 billion globally, and said it expects programmatic to more than double by 2019 to about $37 billion.
In 2015, the expected spend on display and video advertising overall is forecast to be about $46 billion overall.
Video programmatic ad revenue in Europe is expected to reach almost $423 million ($375 million euros) this year, more than 20 times what it was in 2012. And, says a new report, that total is expected to reach $2.22 billion (1.97 billion euros) by 2020, exceeding the revenue generated by non-programmatic buying.
The annual growth rate between 2015 and 2020 is expected to near 40%.
Hulu is moving to programmatic ad tech, planning to launch a private ad exchange in the third quarter, according to published reports.
The streaming service, owned by 21st Century Fox, Disney and Comcast’s NBCUniversal, said it plans to use Facebook’s LiveRail, enabling advertisers to more easily reach broad, but specific audience segments.
Hulu will let brands combine their own data with Hulu’s viewership demographics on Oracle’s data-management platform.
More than 20% of the $49.5 billion in 2014 Internet advertising -- $10.1 billion – was bought using programmatic ad technology, a new study said.
And, according to the Interactive Advertising Bureau’s inaugural Programmatic Revenue Report, about 70% of programmatic revenue came through open auctions.
A new report from IPG Mediabrands Magna Global offers a juicy outlook for adtech players in the video industry, with a forecast $10 billion in TV ad budgets expected to run through programmatic platforms by 2019.
Not only are programmatic budgets expected to swell, so are the average value of programmatic buys across platforms, according to an Ad Age story.
A growing online video market in Brazil – it’s the second-largest OTT market in Latin America behind Mexico – is prompting AOL to deploy its programmatic video ad platform to the country.
AOL, which was acquired by Verizon two weeks ago, is hoping to grab a share of the $3 billion digital ad market with help from partner ROIx, Brazil’s largest first party data network.
Just how big is video on demand destined to be? Time Warner CEO Jeff Bewkes, during today’s earnings call with analysts, didn’t mince any words:
“What is very clear is that all the TV in the world is going to go on demand,” Bewkes said in answer to a question about the SVOD landscape and the environment of the future.
“The subscription VOD market in the U.S. is growing and strong,” he said, and more traditional players are realizing it also is a crucial part of their future.
TiVo Research and Analytics and programmatic TV ad platform clypd are partnering on a product that’s designed to help media owners understand their audiences' media consumption patterns.
The deal, said TiVo, will allow users of its data products to go directly from analytics to targeted investment in television against their optimal desired audience.
In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.
In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."
Digital ad spend will drive a 4.6% increase in global ad spend to $540 billion despite 2015 being bereft of the major events in 2014, like the FIFA World Cup, Winter Olympics and mid-term elections in the United States.
Media agency Carat reports some of the biggest bumps in spending for 2015 likely will come in Latin America (up 11.1%), India (11%), China (7.9%), Spain (6.8%), Brazil (6.6%) and the United Kingdom (6.4%).
Technology won’t hurt broadcasters in the new digital ad marketplace, it will help.
The theme of the EGTA conference in Helsinki was: OTT, VoD and catch-up platforms will not kill the ad business because TV is the digital next big thing.