Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for programmatic advertising, according to the report from Research and Markets.
The study said increased use of the Internet generates significant data, making it easier to identify target audience.
A new report posits that 2016 represents a tipping point for programmatic buying of video ads in the United States, claiming 56% of all digital ad spending.
A report from eMarketer said 2016 programmatic video ad spend could top $5.51 billion, nearly a quarter of all digital display ad spending.
Overall, two-thirds of the $22.1 billion in digital display ad spending, also is expected to be programmatic.
AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads on linear TV. The new software gives agencies more control over the data they use and money they spend.
SVOD service Hulu has signed a wide-ranging content deal with Time Warner subsidiary Warner Bros. Domestic Television Distribution, giving it exclusive streaming rights to a pair of new shows, NBC’s Blindspot and Fox’s Lucifer.
Episodes will premiere on Hulu following their network airings.
Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.
AT&T says it’s planning to offer programmatic advertising for AT&T U-verse TV and DirecTV subscribers, enabling brands to buy linear TV ads on cable networks the two services carry.
The operator is targeting Q3 for deployment after beta testing with a handful of brands. At the end of the testing, it will offer select advertisers the opportunity to use a private marketplace to buy ads, using ad tech from Videology.
An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.
That’s more than twice the number that had similar plans a year ago.
Verizon is a service provider in transition. Over the past year it’s markedly placed less emphasis on growing its FiOS pay-TV platform, focusing instead on its FiOS Broadband and, even more so, on its mobile video business.
Half of marketers in the United Kingdom are using programmatic to buy smartphone inventory despite many of the respondents to the same survey – 44% -- having no, or little, knowledge of what programmatic is.
The study, from IAB UK, reveals how crucial it is for the industry to educate both buyers and sellers of the benefits of programmatic technology.
New research posits that mobile advertising will overtake desktop by 2018, accounting for just more than 50% of all Internet advertising.
Dish Network is jumping into programmatic ad sales, launching a beta test Monday before a more formal launch later this year, the satellite operator said.
"For a consumer, the lines between smartphones, computers and TVs are blurring," said Adam Gaynor, vice president of Dish Media Sales. He said Dish's platform unites TV and digital buying, “creating an easy avenue for brands to target their message comprehensively and efficiently across the entire consumer experience."