Warren Hellman, the founder of the Hardly Strictly Bluegrass music festival, passed away this week. The free music festival is one of the largest of its kind in the nation, and attracts scores musicians from multiple genres.
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series.
It's the age of new television where all the old rules get thrown out the door—unlimited potential abounds. So why is it that Google is taking a page from old TV playbook and creating regularly scheduled programming?
Lights. Camera. Action.
Big Hollywood sets aren't only for the silver and small screens anymore. They’re increasingly used for high-quality original online content, sometimes starring household names. As brands get involved in the production of Web series, they're playing a much larger role than the corporate-sponsor title suggests, even approving scripts and sitting on the director's chair in exchange for picking up the tab.
Hollywood’s move results in exactly what it doesn’t want. Buffering kills viewer engagement. What is this #occupyflash movement anyway? All that and more in your weekly rewind.
To combat iTunes, Hollywood has been investing heavily in UltraViolet to distribute digital movies. Only so far, the service has disappointed users—so much so that Warner Bros. is placating users with iTunes redemption codes. That is what we call situational irony.
Online video company Conviva released an infographic this week that shows how quickly online video is growing. It also reveals, in the words of GigaOM’s Janko Roettgers, that people really hate video buffering.
Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.