Online Video

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Live Streaming, Online Video
Hardly Strictly Bluegrass Founder Passes, Services Streamed Online
Dec 21 2011 8:00 AM

Warren Hellman, the founder of the Hardly Strictly Bluegrass music festival, passed away this week. The free music festival is one of the largest of its kind in the nation, and attracts scores musicians from multiple genres. 

Online Video, Pay TV
Time to Pull the Plug on Cord Cutting Hype
Dec 13 2011 8:00 AM

Digital Trends recently ran a piece on cord-cutting with a splashy photo of scissors slicing through a cable cord.

Online Video, Content Deals
Forget Keyboard Cat, Online Video is Changing
Dec 12 2011 8:00 AM

NPR had an interesting trends piece last Friday that examined how the influx of professional and original content is altering the online video landscape. Quoting from the article:

Online Video
Video and the Mind: How TV Affects Brain Development
Dec 07 2011 8:00 AM

At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series.

Online Video
Back to Regularly Scheduled Programming: Google’s Foray into Linear Online TV
Dec 02 2011 8:00 AM

It's the age of new television where all the old rules get thrown out the door—unlimited potential abounds. So why is it that Google is taking a page from old TV playbook and creating regularly scheduled programming?

Online Video Advertising, Online Video
Going Viral with Video is a Crapshoot: Focus Instead on Visibility
Dec 01 2011 8:00 AM

A Coke machine that keeps on giving. A pair of ultra-masculine hunks in towels pushing deodorant.

Online Video, Social TV
Branded Online Web Series Explore New Frontier
Nov 18 2011 8:00 AM

Lights. Camera. Action.

Big Hollywood sets aren't only for the silver and small screens anymore. They’re increasingly used for high-quality original online content, sometimes starring household names. As brands get involved in the production of Web series, they're playing a much larger role than the corporate-sponsor title suggests, even approving scripts and sitting on the director's chair in exchange for picking up the tab.

Online Video
Weekly Rewind: Hollywood Backtracks with UltraViolet, and More
Nov 18 2011 8:00 AM

Hollywood’s move results in exactly what it doesn’t want. Buffering kills viewer engagement. What is this #occupyflash movement anyway? All that and more in your weekly rewind.

To combat iTunes, Hollywood has been investing heavily in UltraViolet to distribute digital movies. Only so far, the service has disappointed users—so much so that Warner Bros. is placating users with iTunes redemption codes. That is what we call situational irony.

Big Data, Online Video
Infographic: Video Buffering Hurts Viewer Engagement
Nov 16 2011 8:00 AM

Online video company Conviva released an infographic this week that shows how quickly online video is growing. It also reveals, in the words of GigaOM’s Janko Roettgers, that people really hate video buffering

Analytics, Big Data, Online Video, Leadership
Size Matters: Consumers Watch 40% More Video on Tablets
Sep 16 2011 9:00 AM

Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.  

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