Online Video Advertising

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Online Video Advertising
6% of Internet Ads are Online Videos
May 07 2012 9:00 AM

The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).

Online Video Advertising
Hulu Lures Advertisers with High Engagement Online
May 01 2012 9:00 AM

Hulu’s new advertising model: You get what you pay for.

In a bold new move, the company is altering the online-video ad market by launching a new guarantee: Advertisers pay only when their ads are viewed to completion. AdAge reports:

Online Video Advertising
Digital Content NewFronts Kicks Off
Apr 25 2012 9:00 AM

Taking a page from TV's handbook, online video publishers are hosting their own version of the upfronts to sell digital advertising ahead of time. The Digital Content NewFronts is going on now in New York City.

Online Video Advertising
More Americans Watching Online Video Ads Than Ever
Apr 24 2012 9:00 AM

Marketers and advertisers, take note: Americans are watching more online video ads than ever before.

Online Video Advertising
36% of Consumers Trust Online Video Ads
Apr 23 2012 9:00 AM

When it comes to advertising, it's not just the message that matters. The medium does too.

Online Video Advertising
Weekly Rewind: Netflix and Starz Part Ways
Mar 02 2012 8:00 AM

On Leap Day, after more than three years together, Netflix and Starz parted ways. Starz left with some of Netflix's most popular content, including "Toy Story 3" and "Scarface."

Online Video Advertising
Creating Effective Digital Sponsorships Through Social Entertainment Experiences
Jan 04 2012 8:00 AM

The following post originally appeared on the Cisco Blog.

Background

Online Video Advertising, Online Video
Going Viral with Video is a Crapshoot: Focus Instead on Visibility
Dec 01 2011 8:00 AM

A Coke machine that keeps on giving. A pair of ultra-masculine hunks in towels pushing deodorant.

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