Online Video Advertising
Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.
TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar.
And, according to eMarketer’s latest as spending forecast, the slide will continue through 2020 with digital taking an ever-increasing share.
TV ad spending in 2017 will total $72.01 billion, or 35.8% of total media ad spending in the U.S., with total digital ad spending expected to be $77.37 billion, or 38.4%.
To bring Millennials back to the TV fold, networks are increasingly rethinking their ad load strategies.
Indonesia says it will crack down on global Internet firms that do business in the country but aren’t paying , saying it will block services that don’t have “permanent establishment” status there.
The country wants firms like Google, Facebook, Twitter and Netflix to establish a local presence in Indonesia, as do other companies in industries like oil.
That local presence, at minimum a representative office, would then allow firms to be taxed.
Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games.
Digital advertising also fared well, especially video sites.
New data from Standard Media Index shows spending pre-holiday was a tonic for broadcasters, who had been looking at a significant dip.
AOL is getting more focused on discovery and recommendation, entering a strategic partnership with content recommendation firm Taboola; the deal includes AOL’s taking an equity stake in the company.
AOL will integrate Taboola's discovery platform across all of its premium brands in the United States, Canada and United Kingdom, including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail and MapQuest.
I’m a glass-half-full kind of guy so, when I look at my record for industry predictions and see I’m scoring over 50% (actually 58% for the past five years), I’m not all that displeased.
Still, it’s obvious I am neither Nostradamus nor the ideal guy to read your palm.
As ex-Fed Chairman Alan Greenspan said: “We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.”
Indeed. Here’s a look back – and forward.
Ad spending in the U.S. totaled $36.4 billion in Q3, off 3.9% from a year ago, according to the latest report from Kantar Media, and down 4% for the first nine months of the year.
For the quarter, network TV spending was down 1%, which Kantar attributed to one less weekend of NFL football in September. Cable TV was off 4.2%, and spot TV ads slipped 5.2%, compared to a year ago.
The over-the-top and SVOD virus is spreading across Australia with record-setting subscription numbers and usage figures being tossed around like rugby balls at a barby.
But, consumers are finding there may be a price to pay for ditching more traditional appointment-based TV: Recurring ads and ad loads on free catch-up TV services.
New research posits that mobile advertising will overtake desktop by 2018, accounting for just more than 50% of all Internet advertising.
The NFL will use Sunday’s streamed game between the Jacksonville Jaguars and Buffalo Bills as a barometer as to whether it should cut more deals to put games online, according to a published report.