Online Video Advertising

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Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
EMEA, Programmatic, Online Video Advertising
Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
Mar 21 2016 5:15 AM

Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.

Double-digit growth expected to put digital ad spend ahead of TV for the first time in 2017
Mobile, Online Video Advertising, Broadcaster
Double-digit growth expected to put digital ad spend ahead of TV for the first time in 2017
Mar 09 2016 6:30 AM

TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar.

And, according to eMarketer’s latest as spending forecast, the slide will continue through 2020 with digital taking an ever-increasing share.

TV ad spending in 2017 will total $72.01 billion, or 35.8% of total media ad spending in the U.S., with total digital ad spending expected to be $77.37 billion, or 38.4%.

Online Video Advertising, OTT
TV networks changing ad loads to win back millennials
Mar 08 2016 6:45 AM

To bring Millennials back to the TV fold, networks are increasingly rethinking their ad load strategies.

In Indonesia, the tax man cometh – soon – for Internet firms
APAC, Online Video, Online Video Advertising
In Indonesia, the tax man cometh – soon – for Internet firms
Feb 29 2016 6:30 AM

Indonesia says it will crack down on global Internet firms that do business in the country but aren’t paying , saying it will block services that don’t have “permanent establishment” status there.

The country wants firms like Google, Facebook, Twitter and Netflix to establish a local presence in Indonesia, as do other companies in industries like oil.

That local presence, at minimum a representative office, would then allow firms to be taxed.

Ad Technology, Online Video Advertising
What the LiveRail shutdown means for video publishers and the market
Feb 01 2016 2:00 PM
On January 7, to my surprise, Facebook announced the shutting down of LiveRail’s ad serving product. A couple of months earlier when Facebook shut down roughly one third of their non-desired customer base (smaller and less known and probably questionable publishers), I thought the focus would shift towards larger and more premium publishers.
Online Video Advertising, Pay TV, Broadcaster
Digital, video ad growth leads industry in 2015 with high hopes for Q1 2016
Jan 25 2016 7:45 AM

Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games.

Digital advertising also fared well, especially video sites.

New data from Standard Media Index shows spending pre-holiday was a tonic for broadcasters, who had been looking at a significant dip.

Ad Technology, Online Video Advertising
AOL enters strategic partnership with Taboola, takes equity stake
Jan 20 2016 8:45 AM

AOL is getting more focused on discovery and recommendation, entering a strategic partnership with content recommendation firm Taboola; the deal includes AOL’s taking an equity stake in the company.

AOL will integrate Taboola's discovery platform across all of its premium brands in the United States, Canada and United Kingdom, including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail and MapQuest.

Magic 8 Ball gives a glimpse into digital video’s 2016
SVOD, Online Video Advertising, Sports
Magic 8 Ball gives a glimpse into digital video’s 2016
Jan 04 2016 6:45 AM

I’m a glass-half-full kind of guy so, when I look at my record for industry predictions and see I’m scoring over 50% (actually 58% for the past five years), I’m not all that displeased.

Still, it’s obvious I am neither Nostradamus nor the ideal guy to read your palm.

As ex-Fed Chairman Alan Greenspan said: “We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.”

Indeed. Here’s a look back – and forward.

Online Video Advertising, Broadcaster, Pay TV
TV, cable see ad revenue declines in first 9 months of year
Dec 16 2015 10:15 AM

Ad spending in the U.S. totaled $36.4 billion in Q3, off 3.9% from a year ago, according to the latest report from Kantar Media, and down 4% for the first nine months of the year.

For the quarter, network TV spending was down 1%, which Kantar attributed to one less weekend of NFL football in September. Cable TV was off 4.2%, and spot TV ads slipped 5.2%, compared to a year ago.

As SVOD options grow, Australians grow more irked with ad loads on catch-up TV
APAC, Online Video Advertising, Analytics
As SVOD options grow, Australians grow more irked with ad loads on catch-up TV
Dec 11 2015 11:45 AM

The over-the-top and SVOD virus is spreading across Australia with record-setting subscription numbers and usage figures being tossed around like rugby balls at a barby.

But, consumers are finding there may be a price to pay for ditching more traditional appointment-based TV: Recurring ads and ad loads on free catch-up TV services.

Mobile ad share to pass Internet, programmatic to reach 60% display share by 2018
Programmatic, Mobile, Online Video Advertising
Mobile ad share to pass Internet, programmatic to reach 60% display share by 2018
Dec 07 2015 8:15 AM

New research posits that mobile advertising will overtake desktop by 2018, accounting for just more than 50% of all Internet advertising.

Sports, Millennials, Online Video Advertising
Nearly 3 dozen brands to test NFL streaming waters
Oct 23 2015 5:45 AM

The NFL will use Sunday’s streamed game between the Jacksonville Jaguars and Buffalo Bills as a barometer as to whether it should cut more deals to put games online, according to a published report.

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