Online Video Advertising

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AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016 2:45 PM
This is the final installment of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
 
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 2 - Monetize
Aug 02 2016 6:15 PM
This is the second of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part one we discussed audience engagement. Today, let’s cover the critical area of maximizing monetization. 
 
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 1 - Engage
Aug 01 2016 1:00 PM
This is the first of a four-part series.
 
People love to watch video.
 
But with so much demand and competition, the trick is to get your video in front of viewers, and to make money as you do.
 
In working with content providers to help them boost returns from their video investments, Ooyala’s Strategic Media Consulting (SMC) team has learned a lot over the years about what really engages viewers.
TVRunway launches new interactive ad service with Stream Now TV
Online Video Advertising
Can interactive advertising make a difference for AVOD services?
Jul 28 2016 10:30 AM

Most media companies earn money from over-the-top video in one of two ways: through subscriptions or through ads. SVOD dollars are on the rise as services continue to sign up new users, and some analysts predict SVOD services will be able to raise their subscription rates as premium content becomes the norm.

Ad Technology, Online Video Advertising
eMarketer: US programmatic TV ad spend CAGR near 143% through 2018
Jun 29 2016 7:00 AM

U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015.

The forecast, from eMarketer, shows programmatic ad spend increasing from 0.5% of TV ad spending to 6% over the next three years. Programmatic is expected to total just over $710 million this year and $2.16 billion in 2017.

Online Video Advertising, Mobile, Research
Mobile, wearables to lead global ad spend forecast at $285B by 2020
Jun 20 2016 8:00 AM

Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.

Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Online Video Advertising, Ad Technology
Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Jun 10 2016 9:00 AM

U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending on the Internet in four years, according to a report from the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report conducted independently by PwC U.S.

Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mobile, Online Video Advertising
Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mar 25 2016 8:45 AM

Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels.

Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
EMEA, Programmatic, Online Video Advertising
Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
Mar 21 2016 5:15 AM

Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.

Double-digit growth expected to put digital ad spend ahead of TV for the first time in 2017
Mobile, Online Video Advertising, Broadcaster
Double-digit growth expected to put digital ad spend ahead of TV for the first time in 2017
Mar 09 2016 6:30 AM

TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar.

And, according to eMarketer’s latest as spending forecast, the slide will continue through 2020 with digital taking an ever-increasing share.

TV ad spending in 2017 will total $72.01 billion, or 35.8% of total media ad spending in the U.S., with total digital ad spending expected to be $77.37 billion, or 38.4%.

Online Video Advertising, OTT
TV networks changing ad loads to win back millennials
Mar 08 2016 6:45 AM

To bring Millennials back to the TV fold, networks are increasingly rethinking their ad load strategies.

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