Online Video Advertising

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Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017 2:00 PM
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.
 
Advances in digital video consumption, data usage and monetization were among the key insights that emerged from the event:
 
Online Video Advertising, broadcasters
Fox joins YouTube in offering 6-sec. ad format; will other nets follow?
Jun 22 2017 9:00 AM

Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well.

"This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said, adding that he ultra-short sports strikes “a balance between appreciable brand lift and optimal user experience."

Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM

This post first originally appeared in Videonuze

AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016 2:45 PM
This is the final installment of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
 
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 2 - Monetize
Aug 02 2016 6:15 PM
This is the second of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part one we discussed audience engagement. Today, let’s cover the critical area of maximizing monetization. 
 
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 1 - Engage
Aug 01 2016 1:00 PM
This is the first of a four-part series.
 
People love to watch video.
 
But with so much demand and competition, the trick is to get your video in front of viewers, and to make money as you do.
 
In working with content providers to help them boost returns from their video investments, Ooyala’s Strategic Media Consulting (SMC) team has learned a lot over the years about what really engages viewers.
TVRunway launches new interactive ad service with Stream Now TV
Online Video Advertising
Can interactive advertising make a difference for AVOD services?
Jul 28 2016 10:30 AM

Most media companies earn money from over-the-top video in one of two ways: through subscriptions or through ads. SVOD dollars are on the rise as services continue to sign up new users, and some analysts predict SVOD services will be able to raise their subscription rates as premium content becomes the norm.

Ad Technology, Online Video Advertising
eMarketer: US programmatic TV ad spend CAGR near 143% through 2018
Jun 29 2016 7:00 AM

U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015.

The forecast, from eMarketer, shows programmatic ad spend increasing from 0.5% of TV ad spending to 6% over the next three years. Programmatic is expected to total just over $710 million this year and $2.16 billion in 2017.

Online Video Advertising, Mobile, Research
Mobile, wearables to lead global ad spend forecast at $285B by 2020
Jun 20 2016 8:00 AM

Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.

Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Online Video Advertising, Ad Technology
Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Jun 10 2016 9:00 AM

U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending on the Internet in four years, according to a report from the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report conducted independently by PwC U.S.

Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mobile, Online Video Advertising
Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mar 25 2016 8:45 AM

Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels.

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