The increasing availability of inexpensive smartphones, coupled with the growing popularity of online video in Thailand is helping to convince brands to shift ad dollars from television to online opportunities.
“Video is the next frontier for advertisers and the growing popularity of online video is astounding,” Siwat Chawareewong, the CEO of GroupM Thailand’s digital division said in a Bangkok Post article.
The almost 800,000 U.S. viewers who live streamed the United States-Canada Sochi Olympics semifinal hockey game added 20% to the total U.S. hockey audience of 4.1 million viewers on TV. Overall, NBC saw nearly 62 million unique users visit its digital platforms.
A new report from eMarketer says mobile ad spending in the United Kingdom will pass that of spending on newspaper ads for the first time in 2014; the change will be driven by mobile growth expected to top 90% this year.
Increasing availability of high-quality content available online and improved technology is improving viewer experience to the point where the distinction between online and “real” television has blurred.
In its quarterly Video Monetization report that looks at data from its own clients, FreeWheel said ad views in long-form content – video longer than 20 minutes - grew by 86% year-over-year, with ad views in short- and mid-form content growing 22% and 13%, respectively.
How viewers discover content online ranks right up there with how they get it delivered.
For content publishers, making both pieces easy will guarantee their content will be seen by more viewers and, we all know that eyeballs help drive monetization.
Brands are upping their ad spend on mobile devices, generally cannibalizing spending on desktop formats to make the move.
Still, desktop video advertising will remain one of only a couple of bright spots for that segment of the industry in 2013, eMarketer reported.
- Desktop viewers watched 5.2 million hours of iROKO content for an average of 26 minutes per session in Q1.
- 85% of iROKO desktop viewers were returning visitors.