Monetization

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Monetization, Online Video Advertising, APAC
Popularity of online video, mobile draws ad dollars from TV in Thailand
Mar 25 2014 9:00 AM

The increasing availability of inexpensive smartphones, coupled with the growing popularity of online video in Thailand is helping to convince brands to shift ad dollars from television to online opportunities.

“Video is the next frontier for advertisers and the growing popularity of online video is astounding,” Siwat Chawareewong, the CEO of GroupM Thailand’s digital division said in a Bangkok Post article.

Events, Monetization, Ooyala News, Sports
How to maximize sports content rights
Mar 21 2014 9:00 AM

The almost 800,000 U.S. viewers who live streamed the United States-Canada Sochi Olympics semifinal hockey game added 20% to the total U.S. hockey audience of 4.1 million viewers on TV. Overall, NBC saw nearly 62 million unique users visit its digital platforms.

Mobile, Monetization, EMEA
As consumers turn to mobile, dollars follow; UK growth to top 90%
Mar 17 2014 9:00 AM

A new report from eMarketer says mobile ad spending in the United Kingdom will pass that of spending on newspaper ads for the first time in 2014; the change will be driven by mobile growth expected to top 90% this year.

Monetization, Online Video
Report: Line between Internet TV and broadcast TV beginning to blur
Feb 27 2014 8:00 AM

Increasing availability of high-quality content available online and improved technology is improving viewer experience to the point where the distinction between online and “real” television has blurred.

In its quarterly Video Monetization report that looks at data from its own clients, FreeWheel said ad views in long-form content – video longer than 20 minutes - grew by 86% year-over-year, with ad views in short- and mid-form content growing 22% and 13%, respectively.

Big Data, Monetization
ThinkAnalytics goes to cloud to expand discovery, recommendations reach
Dec 18 2013 8:00 AM

How viewers discover content online ranks right up there with how they get it delivered. 

For content publishers, making both pieces easy will guarantee their content will be seen by more viewers and, we all know that eyeballs help drive monetization.

Monetization, Online Video Advertising
Mobile digital ad spend soars; on desktop, video ad revenue still strong
Dec 16 2013 8:00 AM

Brands are upping their ad spend on mobile devices, generally cannibalizing spending on desktop formats to make the move.

Still, desktop video advertising will remain one of only a couple of bright spots for that segment of the industry in 2013, eMarketer reported.

Big Data, Monetization, White Paper
Here’s How Big Data & Analytics Increase Video Revenue
Oct 23 2013 9:00 AM
In early 2013, the average U.S. viewer in a broadband home watched more than 6 ½ hours of internet video per week. In fact, American adults now spend more time in front of tablets, smartphones and PCs than traditional television sets. 
 
More video viewed on more connected devices means more data events for publishers to leverage during their decision making. 
Big Data, Monetization, White Paper
The Most Important Data to Inform Your Video Strategy
Oct 08 2013 9:00 AM
At Ooyala, we are obsessed with data.
 
Trying to find the most important data to inform your video strategy — whether for content programming or monetization — is the holy grail of video analytics. What is that piece of data that matters most? 
 
The easy answer — the answer that consultants always love to use — is “It depends.” 
 
Monetization, Events, Big Data
Learn How To Drive More Revenue, Engagement With Online Video: Webinar
Jul 19 2013 9:00 AM
WordPress powers nearly one fifth of the world’s websites, some 60 million globally at last count. The businesses built on Wordpress are a ‘Who’s Who’ of leading brands, from CNN to GM; Lollapalooza to IZOD; TechCrunch to Mashable.
 
Big Data, Monetization, Partners
The Power of Information: iROKO Boosts CPMs with Online Video Data
Jul 11 2013 9:00 AM
We’re big fans of online video data here at VideoMind, which is why we loved seeing a recent email from iROKO Partners that highlighted their desktop, mobile, and advertising video metrics from the first quarter of this year.
 
Some highlights:
  • Desktop viewers watched 5.2 million hours of iROKO content for an average of 26 minutes per session in Q1.
  • 85% of iROKO desktop viewers were returning visitors. 
Big Data, Monetization, EMEA
British Streaming Media Viewed Longer in U.S. Than U.K.
Mar 14 2013 9:00 AM

This article originally appeared on nScreenMedia and is published here with permission.

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