You’ve got great video, it’s in demand and getting lots of traffic. You might even be generating some revenue from it. But how do you make – and maximize -- profit?
Among things that go bump in the night for movie theater owners, one of the scariest is the prospect of becoming obsolete, just as drive-in movies theaters did.
You may know him from C-Suite with Jeffrey Hayzlett on Bloomberg TV, but get ready to see a lot more of the former Eastman Kodak CMO as he launches a new over-the-top, on-demand video play, C-Suite TV.
His report on Bloomberg has been on weekly since October 2013. Hayzlett says he’s not discounting the broadcast show’s success, but there’s a lot more opportunity for an OTT play.
Willing to watch a couple of ads while you’re binge viewing in exchange for a lower price tag on your pay-TV subscription? A new study today from Annalect says you are not alone.
Binge viewing has quickly become de rigueur among viewers and, with an increasing number of households connected to the Internet, their ranks continue to grow.
It’s been more than three years since Jeff Bewkes, Time Warner’s CEO, said of Netflix’s threat to his company: “It’s a little bit like, is the Albanian army going to take over the world? I don’t think so.”
Bewkes, of course, has changed his tune, recently saying, “Let's go over and give a little credit to Netflix. They're doing a great job.”
Last week, the Time Warner boss dropped this nugget at the Sanford Bernstein Strategic Decisions Conference on his view of cord-nevers:
From the “There can never be too much news department” this note: Newsmax TV says it’s landed a DirecTV distribution deal, a big step in its plan to reach 40% of all pay-TV homes in the United States by year's end.
The conservative news outlet says it also plans to go over-the-top to an audience it says could number 100 million.
Over the top video delivery is one of the fastest growing segments of the digital media industry and it’s increasingly becoming a focus for content owners and distributors.
Ooyala’s Sarah Kiefer, a product marketing lead based in Ooyala's London office, will be part of a Fierce Markets webinar, Making Money from OTT.
The webinar takes a deeper look at how pay-TV providers, faced with rising programming costs, are looking for ways to benefit from over-the-top entertainment.
Wanna catch a movie? AOL is making it a tad bit easier after signing a deal with Miramax to bring chunks of the studio’s 700-title catalog online – for free – by the end of this month. The twist? The movies will include ads.
AOL Video President Ran Harnevo said the deal is part of AOL’s evolving content strategy to “include all screens and all experiences.”
Spanish telco Telefónica is launching a mobile advertising exchange, using the technology of bankrupt ad exchange MobClix, Telefónica today announced.
Online video continues to see major gains among American viewers with the number of videos viewed growing to 49.2 billion in February, a 49% jump from 2013, and a 75% increase over the same period in 2010, a CAGR of more than 15%.
A tight market and high demand for premium online video is driving up the cost of in-stream video advertising, a new report says.
New York-based SQAD, which tracks TV, radio and digital costs in the U.S., said that while TV broadcast network advertising remains the most expensive per thousand viewers, digital in-stream CPM has moved past the costs for cable TV ads.