Monetization

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Monetization, Ooyala News
Join us for a series of industry forums on monetization strategies
Oct 22 2014 1:00 PM

You’ve got great video, it’s in demand and getting lots of traffic. You might even be generating some revenue from it. But how do you make – and maximize -- profit?

Warner Bros. to stream some new releases in S. Korea on new VOD service
Monetization, VOD, APAC, Pay TV
Warner Bros. to stream some new releases in S. Korea on VOD play
Oct 13 2014 6:45 AM

Among things that go bump in the night for movie theater owners, one of the scariest is the prospect of becoming obsolete, just as drive-in movies theaters did.

Content Deals, Online Video, VOD, OTT, Monetization
C-Suite’s Jeffrey Hayzlett launches an online, on-demand business TV network
Jul 15 2014 9:00 AM

You may know him from C-Suite with Jeffrey Hayzlett on Bloomberg TV, but get ready to see a lot more of the former Eastman Kodak CMO as he launches a new over-the-top, on-demand video play, C-Suite TV.

His report on Bloomberg has been on weekly since October 2013. Hayzlett says he’s not discounting the broadcast show’s success, but there’s a lot more opportunity for an OTT play.

Monetization, TV Everywhere, Online Video Advertising, Big Data
Binge viewers will watch ads in exchange for better subscription rates
Jul 14 2014 9:00 AM

Willing to watch a couple of ads while you’re binge viewing in exchange for a lower price tag on your pay-TV subscription? A new study today from Annalect says you are not alone.

Binge viewing has quickly become de rigueur among viewers and, with an increasing number of households connected to the Internet, their ranks continue to grow.

TV Everywhere, Pay TV, Online Video, Monetization
TW CEO Bewkes sees TV Everywhere as future of TV, dismisses cord nevers
Jun 02 2014 9:00 AM

It’s been more than three years since Jeff Bewkes, Time Warner’s CEO, said of Netflix’s threat to his company: “It’s a little bit like, is the Albanian army going to take over the world? I don’t think so.”

Bewkes, of course, has changed his tune, recently saying, “Let's go over and give a little credit to Netflix. They're doing a great job.”

Last week, the Time Warner boss dropped this nugget at the Sanford Bernstein Strategic Decisions Conference on his view of cord-nevers:

Content Deals, Pay TV, Monetization
Newsmax signs DirecTV distribution deal, looks to aggressive OTT play
May 29 2014 9:00 AM

From the “There can never be too much news department” this note: Newsmax TV says it’s landed a DirecTV distribution deal, a big step in its plan to reach 40% of all pay-TV homes in the United States by year's end.

The conservative news outlet says it also plans to go over-the-top to an audience it says could number 100 million.

White Paper, Ooyala News, Events, Monetization
Webinar: Debunking the 5 most common misconceptions about OTT
May 28 2014 9:00 AM

Over the top video delivery is one of the fastest growing segments of the digital media industry and it’s increasingly becoming a focus for content owners and distributors.

Events, Monetization, Ooyala News
Thursday Webinar: Making money from OTT services
May 06 2014 9:00 AM

Ooyala’s Sarah Kiefer, a product marketing lead based in Ooyala's London office, will be part of a Fierce Markets webinar, Making Money from OTT.

The webinar takes a deeper look at how pay-TV providers, faced with rising programming costs, are looking for ways to benefit from over-the-top entertainment.

Monetization, Online Video Advertising, VOD
AOL adding ad-supported Miramax movies to its online platform
Apr 23 2014 9:00 AM

Wanna catch a movie? AOL is making it a tad bit easier after signing a deal with Miramax to bring chunks of the studio’s 700-title catalog online – for free – by the end of this month. The twist? The movies will include ads.

AOL Video President Ran Harnevo said the deal is part of AOL’s evolving content strategy to “include all screens and all experiences.”

Mobile, Monetization, EMEA
Spanish telco Telefónica looks to mobile ad space with new mobile exchange
Apr 16 2014 9:00 AM

Spanish telco Telefónica is launching a mobile advertising exchange, using the technology of bankrupt ad exchange MobClix, Telefónica today announced.

Online Video Advertising, Online Video, Monetization
While online video shows strong growth, video ads grow at stunning rate
Apr 16 2014 9:00 AM

Online video continues to see major gains among American viewers with the number of videos viewed growing to 49.2 billion in February, a 49% jump from 2013, and a 75% increase over the same period in 2010, a CAGR of more than 15%.

Online Video Advertising, Monetization, Pay TV
Online video ads drawing higher rates than cable as demand rises
Mar 27 2014 9:00 AM

A tight market and high demand for premium online video is driving up the cost of in-stream video advertising, a new report says.

New York-based SQAD, which tracks TV, radio and digital costs in the U.S., said that while TV broadcast network advertising remains the most expensive per thousand viewers, digital in-stream CPM has moved past the costs for cable TV ads.

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