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Mobile video viewing up more than 200 hours since 2010
Research, Mobile, VOD
Mobile video viewing up more than 200 hours since 2010
Nov 03 2016 7:45 AM

Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.

U.S. mobile ad spend pops 89% in first 6 half of 2016
Advertising, Mobile
U.S. mobile ad spend pops 89% in first half of 2016
Nov 02 2016 9:45 AM

U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.

The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.

Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.

Verizon’s got game with free NBA League Pass for some mobile subs
Mobile, Live sports
Verizon’s got game with free NBA League Pass for some mobile subs
Oct 31 2016 7:15 AM

Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.

Mobile
Short-form video continues to gain traction with viewers
Oct 07 2016 8:45 AM

New research shows Millennials may not be the only ones watching an increasing amount of short-form videos. An online survey of consumers 18 and older showed that more than three-quarters (76%) watch short-form videos at least once a week, and nearly half (44%) watch them daily.

ShowMax debuts mobile-centric SVOD play in Kenya, a market with vast potential
EMEA, SVOD, Mobile
ShowMax debuts mobile-centric SVOD play in Kenya, a market with vast potential
Oct 06 2016 9:45 AM

Kenyan SVOD service ShowMax, in association with Safaricom, has rolled out a two-tier service for watching TV shows and movies targeting an SVOD market that’s been described as immature, but that also has analysts predicting 5X growth in the subscriber base.

Mobile taking increasing share of booming US programmatic market
Programmatic, Advertising, Mobile
Mobile taking increasing share of booming US programmatic market
Sep 27 2016 12:00 PM

Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.

AT&T: DirecTV Now OTT product will cannibalize traditional pay-TV business
Virtual MVPD, Cloud TV, Mobile
AT&T: DirecTV Now OTT play will cannibalize traditional pay-TV business
Sep 21 2016 1:15 PM

DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.

The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.

Ooyala’s Q2 2016 Video Index: Mobile, power users rule
Ooyala News, Mobile, Big Data
Ooyala’s Q2 2016 Video Index: Mobile, power users rule
Sep 21 2016 8:00 AM

Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices.

Ooyala’s Q2 2016 Global Video Index, released today, shows that mobile – for the first time ever – made up 51% of all video views; that’s up 204% from just two years ago.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

Mobile
Tablet shipments see rebound, screen-size increase through 2020
Aug 31 2016 11:00 AM

A rebound in the worldwide tablet market is forecast for 2018 as more users turn to detachable tablets to replace desktop and laptop computers.

Although year-over-year shipment growth is expected to decline this year, with just 183.4 million units shipped, International Data Corporation’s Worldwide Quarterly Tracker report expects more than 194.2 million units to ship annually as growth continues through 2020.

North American HH own 7 connected devices; game consoles all about video
Connected TVs & Devices, Mobile, OTT
North American HH own 7 connected devices; game consoles all about video
Aug 24 2016 8:30 AM

The average North American household now has more than seven active devices in use each day, with 6% of households having more than 15 active devices, a new report from Sandvine said.

Argentina’s Telecom Group adds Disney content to OTT plays
LatAM, OTT, Mobile, Content Deals
Argentina’s Telecom Group adds Disney content to OTT plays
Aug 23 2016 6:30 AM

Subscribers to Argentinian OTT platforms Arnet Play and Personal Play Video now have access to select content from Disney, including some future releases.

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