Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.
U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.
The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.
Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.
Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.
New research shows Millennials may not be the only ones watching an increasing amount of short-form videos. An online survey of consumers 18 and older showed that more than three-quarters (76%) watch short-form videos at least once a week, and nearly half (44%) watch them daily.
Kenyan SVOD service ShowMax, in association with Safaricom, has rolled out a two-tier service for watching TV shows and movies targeting an SVOD market that’s been described as immature, but that also has analysts predicting 5X growth in the subscriber base.
Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.
DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.
The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.
Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices.
Ooyala’s Q2 2016 Global Video Index, released today, shows that mobile – for the first time ever – made up 51% of all video views; that’s up 204% from just two years ago.
A rebound in the worldwide tablet market is forecast for 2018 as more users turn to detachable tablets to replace desktop and laptop computers.
Although year-over-year shipment growth is expected to decline this year, with just 183.4 million units shipped, International Data Corporation’s Worldwide Quarterly Tracker report expects more than 194.2 million units to ship annually as growth continues through 2020.
The average North American household now has more than seven active devices in use each day, with 6% of households having more than 15 active devices, a new report from Sandvine said.