Verizon has officially launched it’s new mobile video service, Go90, that it hopes will help it take a piece of the mobile ad industry that – so far – has been the purview of Google and, more recently, Facebook.
Verizon is stocking the service, which has a strong Millennial bent, with short-form content from HGTV, the Food Network, ESPN, Vice Media, the NFL, Dreamworks Animation, content from its recent AOL acquisition and short clips from other content providers.
More than half of Americans 16- to 64-years-old who watch online video say they use tablets to watch video, a new survey says, up from just more than one-third a year ago.
And, according to Hub Research, in its annual Finding Input One report, nearly three-quarters of respondents say they watch shows from online sources on a TV connected to the Internet, up from 62% last year, bringing Cloud TV firmly to the big screen.
We’ve talked often at Videomind about how universal the Millennial generation is, sharing similar traits across the globe, especially when it comes to smartphone use and digital entertainment. Well, news today from U.K. telecoms regulator Ofcom that backs that up, and suggests very young Millennials (Gen Edge?) also share those disruptive tech and TV habits.
Millennials watch real-time broadcast or cable TV just 18% of the time, a new study says, and 61% of their time is spent watching on digital devices like smartphones, tablets and computers.
Even Gen-Xers, adults 35 to 44, spend just a quarter of their viewing (27%) watching in real time, said the report, TV, Video and Viewers 2015, from media industry research firm SmithGeiger.
Canadian operator Bell Media is stepping outside its footprint with its seven-month-old subscription video-on-demand service, CraveTV, saying the service will be available over the top direct to consumers in the Great White North starting in January.
Cablevision announced another step designed to attract – and keep – Millennials and cord cutters, becoming the first operator to distribute Hulu’s subscription service to its customers directly.
Cablevision said it would offer Hulu Plus in an effort, said COO Kristin Dolan, to “meet customers where they are,” allowing customers to switch to it directly from Cablevision remotes.