Millennials

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BBC Three throws the switch from broadcaster to Cloud TV pioneer
EMEA, Cloud TV, Millennials, Mobile
BBC Three throws the switch from broadcaster to Cloud TV pioneer
Feb 16 2016 10:00 AM

After a nearly two-year planning and execution process, youth-oriented BBC Three Tuesday launched as a Cloud TV channel, turning off its conventional broadcast feed.

Viewers in Mexico lead Latin America in consumption of OTT, VOD
LatAM, SVOD, Millennials
Viewers in Mexico lead Latin America in consumption of OTT, VOD
Feb 10 2016 8:30 AM

Economic headwinds in much of Latin America don’t seem to be slowing the consumption of over-the-top (OTT) and video on demand (VOD) content in Mexico.

A recent Business Bureau study shows the average Mexican consumer watches nearly as much Netflix content – some 9.8 hours a week – as they do pay-TV content, 10.2 hours.

The study also showed the weekly average for viewers of Claro TV nearing 5 hours and free-to-air TV consumption at 5.8 hours.

Verizon to test ‘toll free’ streaming, turn to content owners to pay for data
Mobile, Millennials, Pay TV
Verizon to test ‘toll free’ streaming, turn to content owners to pay for data
Jan 19 2016 8:45 AM

Just more than a week after AT&T announced its new no-cap data plan, Verizon today announced it would take a different path to fulfill big data demand, saying it would begin trials of FreeBee, a sponsored data plan that lets content providers pay for data used by a consumer to watch its assets.

Study: Millennials most fond of full-length TV fare; snackable content? Meh
Content, Millennials
Study: Millennials most fond of full-length TV fare; snackable content? Meh
Jan 14 2016 2:15 PM

There are a lot of media companies out there betting big on what they believe is a Millennial trait: A short attention span and an addiction to short-form video content.

A new study suggests they may have their money on the wrong horse.

TiVo found that the primary type of video Millennials watch is full-length TV shows, followed by full-length movies and then music videos and sports.

CES launches underline consumers' exodus to mobile devices for video consumption
Cloud TV, Mobile, Millennials
CES launches underline consumers' exodus to mobile devices for video consumption
Jan 11 2016 8:00 AM

Nearly two thirds of consumers globally prefer to access Internet TV on mobile devices, a new study says, a trend underlined by last week’s CES launches of 4K screens on mobile devices and debuts of new Airplay, Chromecast and Miracast enabled devices.

Comcast’s system upgrade could leave some Chicagoans seeing SD, but will up broadband speeds
Broadband, Pay TV, Millennials
Comcast’s system upgrade could leave some Chicagoans seeing SD, but will up broadband speeds
Jan 06 2016 8:00 AM

Some Comcast customers in Chicago could lose their HD channels as the operator completes an upgrade to its system that requires subscribers use new set-top boxes to access them.

Sling TV leverages real-time data to create personalized content guide, new UI
Cloud TV, Analytics, Millennials
Sling TV leverages real-time data to create personalized content guide, new UI
Jan 06 2016 7:15 AM

Navigating Sling TV just got a little easier – or, perhaps, just got a lot more like Netflix and Amazon Prime -- pushing the most popular shows to the top of its listings rather than siloing content in traditional channels.

The new UI leans heavily on real-time data collected from viewers to create personalized offerings, something that’s crucial for content owners looking to engage audiences in an increasingly crowded content space.

Caving to content cravings, Canadian operator Bell adds Netflix to STBs
SVOD, Pay TV, Millennials
Caving to content cravings, Canadian operator Bell adds Netflix to STBs
Dec 17 2015 10:45 AM

When Canadian operator Bell Canada launched its streaming video-on-demand service CraveTV a year ago, it was intended as a line of defense against U.S.-based SVOD behemoth Netflix, which has been terrorizing Canadian pay-TV providers since it deployed in the Great White North in 2010. This week the telco announced it was making Netflix available on its set-top boxes, an abrupt about-face from its efforts to attenuate the “Netflix Effect.”

Online video viewing time climbing as more content comes OTT
Millennials, SVOD, Cloud TV
Online video viewing time climbing as more content comes OTT
Dec 16 2015 11:30 AM

Yet another study has just been released saying, wait for it… people are watching online video.

The latest report, this one from CDN provider Limelight Networks, says more than 83% of consumers watch online video, up from 79% in April.

And, the number of viewers who watch more than four hours a week increased to 36% from 30% eight months ago, it said in its State of Online Video report, a semi-annual look at the industry it launched this year.

Report: TV Everywhere somewhere between meh and ehh… yawn
TV Everywhere, Millennials, Pay TV
Report: TV Everywhere somewhere between meh and ehh… yawn
Dec 16 2015 9:30 AM

At the very least, TV Everywhere needs a major image overhaul. At the worst, it’s a bust.

Despite being available to more than 90% of U.S. pay-TV households, another report is saying monthly usage is abysmal, with fewer than 20% of pay-TV subscribers using TVE on a monthly basis… way fewer.

Good news/bad news story for SVOD still has a very happy ending
SVOD, Millennials, Commentary
Holiday good news/bad news story for SVOD still has a very happy ending
Dec 09 2015 8:15 AM

This is kind of a “glass half empty,” “glass half full” thing…

Some new research from PayWizard says this Christmas will be a banner one for SVOD providers with 52% of viewers globally planning to watch Internet TV this season, up from the current 25% audience worldwide.

The bad news? About 15% plan to drop those services after a 30-day trial and another 30% said they would likely cancel their subscriptions within the next six months.

So?

Will 2016 be pay TV’s Waterloo? A new PwC survey says ‘probably’
Millennials, Cord Cutting, Pay TV, SVOD
Will 2016 be pay TV’s Waterloo? A new PwC survey says ‘probably’
Dec 09 2015 5:45 AM

Nearly 20% of consumers could cut the pay-TV cord in 2016 a new survey from PricewaterhouseCooper posits, as SVOD services like Netflix and Amazon Prime gain traction and consumers' angst and aggravation at paying for channels they don’t watch boils over.

“Consumers’ relationship with video content is fundamentally changing – and the shift shows no signs abating,” PwC said.

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