Millennials

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EMEA, Millennials, OTT
UK sees sharp decline in live TV watching in viewers under 35
Jul 12 2016 8:45 AM

Overall TV viewing in Great Britain has dropped dramatically among all viewers, but especially among those under 25, who are watching 25% less TV per day than they were in 2010.And, according to the report, the decline continued to speed up among 16-24 year olds, dropping 10.5% between 2012 and 2014.

Research, SVOD, Millennials
Report: Content availability driving SVOD adoption, cord cutting
Jun 23 2016 7:45 AM

Availability of premium content online and a wider range of OTT options, not price, are accelerating cord cutting among American consumers, a new report posits.

And, according to Limelight’s latest State of Online Video report, 69% of consumers now subscribe to at least one OTT service, up 10% from a year ago. A whopping 80% of Millennials have at least one SVOD service and report watching at least seven hours of online video each week.

EMEA, Cord Cutting, Millennials
23% of Irish HH have cut the pay-TV cord; more look to ditch broadcast TV
Jun 20 2016 11:45 AM

Irish Millennials are nearly ubiquitous in their streaming of online video. Some 95% of 18-35 year olds with fixed-line broadband stream video content, compared to 88% of all adults, according to a survey from iReach.

SVOD growing across all demographics in the US
Research, SVOD, Millennials
SVOD growing across all demographics in the US
Jun 03 2016 9:00 AM

Nearly a third of U.S. households now use an SVOD service, with gender and age becoming less defining as a broader range of consumers opt for online services.

A new report from Midia Research posits that subscriber penetration is increasing across all age groups and points out that 51% of SVOD subscribers are male, compared to the estimated 70% who subscribe to music services.

Study: Third of U.S. streamers pick Netflix over TV as primary source of TV shows
SVOD, Research, Millennials
Study: One-third of US streamers pick Netflix over TV as primary source of TV shows
May 19 2016 5:45 AM

While Millennials may be the biggest users of Netflix, a new study shows the streamer also is the most popular source of TV shows for Gen Edge, Gen X and Baby Boomers.

The poll, from E-Poll Market Research, showed that among those exposed to streaming video, one-third said Netflix was their go-to choice for TV programming, with linear TV second 16%) and DVR third (15%). Hulu’s paid service was the first choice for 7% of all respondents with Amazon Prime earning 3%.

Turner turns to OTT with FilmStruck SVOD service as it looks for a new audience
SVOD, Direct to Consumer, Millennials
Turner turns to OTT with FilmStruck SVOD service as it looks for a new audience
Apr 26 2016 9:15 AM

Add Turner to the list of media companies going direct to consumers with a video offering, this time, it’s FilmStruck, a partnership developed between Turner Classic Movies and the Criterion Collection that’s set to launch in the third quarter.

Comcast’s Xfinity Stream service could have telco overbuilders more than a little worried
Pay TV, Live Streaming, Millennials
Comcast’s Xfinity Stream service could have telco overbuilders more than a little worried
Mar 31 2016 10:45 AM

In what may be the worst kept secret ever, Comcast is reportedly planning to offer its Xfinity Stream service to subscribers of other pay-TV operators who share its service footprint.

Fullscreen sets SVOD launch with eye on Millennials... and Netflix
SVOD, Mobile, Millennials
Fullscreen sets SVOD launch with eye on Millennials... and Netflix
Mar 30 2016 11:30 AM

AT&T’s Fullscreen (which is owned by AT&T/Chernin Group JV Otter Media) is taking a leap into the streaming video on demand space, with eyes on a Millennial audience that “grew up with online video and social media.” Fullscreen will be available internationally for $5 a month starting April 26.

First hurdle? The triple threat of Netflix, Amazon Prime and Hulu (not to mention HBO Now, et al.), that already have ingratiated themselves with that very same Millennial audience.

81% of smartphone owners in US stream video to their devices
Mobile, Millennials, SVOD
A rising tide of mobile video: 81% of smartphone owners in US stream video to their devices
Mar 22 2016 2:45 PM

The volume of U.S consumers that stream video to their smartphones is continuing to increase with a new report saying the behavior has become nearly ubiquitous as 81% of Americans who use smartphones now stream to them.

NPD Group said the trend, not surprisingly, is being driven by Millennials under 25, who spend more than twice as much time watching video content on YouTube and Netflix mobile apps compared to users who are over the age of 25.

Is $30/mo. the end - or the beginning - for PlayStation Vue Cloud TV service?
Cloud TV, Pay TV, Millennials
Is $30/mo. the end - or the beginning - for PlayStation Vue Cloud TV service?
Mar 16 2016 2:00 PM

This week, Sony’s PlayStation Vue virtual pay-TV service made its long-expected jump to a nationwide offering, after percolating in a handful of launch cities for the past several months.

Verizon, Hearst form JV for content targeting mobile Millennials
Mobile, Millennials, Content
Verizon, Hearst form JV for content targeting mobile Millennials
Mar 02 2016 11:00 AM

Verizon and Hearst are partnering in a joint venture aimed at delivering more Millennial-friendly content to Verizon’s nascent Go90 video service.

Binge viewing trend gaining converts in all demos in Canada
Millennials, Research, SVOD, Netflix
Binge viewing trend gaining converts in all demos in Canada
Feb 24 2016 8:15 AM

Think binge watching video is just for kids? Think again. A study of Canadian consumers shows nearly half (49%) of consumers 50-59 years old have binged in the past year, just under the 55% average for all demographics.

The Media Technology Monitor said Millennials (of course) were the most apt to binge, defined as watching three or more episodes of a show consecutively, with 78% of 18-26 year olds, 76% of those 27-34, and 58% of 35-49.

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