Millennials

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Pay TV, Live sports, Millennials
A skinny bundle without sports? Duh
May 25 2017 10:30 AM

Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.

Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM

Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Edge – ready to join Gen X and Baby Boomers in tying themselves to arcane and expensive contracts that deliver bloated tiers of content that they have little interest in watching, let alone paying for?

Nope.

Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM

Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the promised land – OTT – later this year.

The channel was the victim of the continued erosion of the pay-TV audience, especially male Millennials, the Esquire Network’s primary audience.

Report: Mobile video mainstreaming with Millennials
Research, Mobile, Millennials
Report: Mobile video mainstreaming with Millennials
Dec 15 2016 11:00 AM

More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.

52% of Millennials eager to use 4K/UHD streaming
Millennials, Connected TVs & Devices, UHD
52% of Millennials eager to use 4K/UHD streaming
Nov 22 2016 7:15 AM

A new study says U.S. households have an average of eight connected devices, and said a third (32%) of homes have at least one streaming media player connected to the Internet, a modest increase of about 7 million homes over a year ago.

That penetration is likely to increase the number of consumers interested in streaming 4K UHD content, but the large number of connected devices could put a strain on the home network’s ability to handle 4K content delivery.

41% of customers surveyed said they’ll cut, cancel pay TV in next 12 months
Cord Cutting, Millennials, Pay TV
41% of customers surveyed said they’ll cut, cancel pay TV in next 12 months
Oct 31 2016 12:30 PM

A new report says that more than four-in-10 pay-TV subscribers say they’ll either cut the cord or shave their pay-TV bill by reducing services in the next year, a number that would be downright apocalyptic for the industry.

Canal+ looks to partnerships, new pricing models & Millennials to drive crucial growth
EMEA, Pay TV, Millennials
Canal+ looks to partnerships, new pricing models, Millennials to drive crucial growth
Oct 14 2016 7:30 AM

France’s Canal+ Group wants to double the number of subscribers it has by 2018 and this week previewed  an ambitious plan that includes a new pricing model with “skinny” bundles of content, expanded partnerships, a new set-top box scheduled to deploy next year and a very targeted play to Millennials that features a no-contract offer of any streaming-only package that delivers to PCs, tablets and smartphones.

9% of Millennials ‘very likely’ to cut pay-TV cord in 2016
Pay TV, Millennials, Cord Cutting
9% of Millennials ‘very likely’ to cut pay-TV cord in 2016
Sep 26 2016 8:00 AM

Nearly 6% of pay-TV subscribers say they are “very likely” cutting the cord this year, 50% more than were considering it a year ago, according to a study from researcher Frank N. Magid Associates. In its annual Magid Media Futures report, the industry researcher said that among Millennials, a recognized at-risk demographic in the pay-TV industry, that number was a whopping 9%.

SVOD service aimed at US Hispanics launches; can it succeed?
SVOD, Millennials
SVOD service aimed at US Hispanics launches; can it succeed?
Sep 14 2016 7:00 AM

The booming Hispanic market segment in the United States is an enticing one with which numerous broadcasters have had middling success connecting to. Now, Univision, one of the Top 5 broadcasting networks in the U.S., is planning to partner with Lionsgate on a premium subscription video on-demand service (SVOD) they hope will gain the traction needed to help it dominate the market.

UK’s Young Millennials eschew TVs for laptops and PCs; still love TV content
EMEA, Millennials, Research
UK’s Young Millennials eschew TVs for laptops and PCs; still love TV content
Jul 29 2016 8:15 AM

Young Millennials (18-24 years old) in the United Kingdom spend the majority of their time watching TV content on PCs and laptops and not on televisions, according to a new report.

The report, GfK’s ViewScape study, showed that the group on average spends 41% of its total video viewing time on computers with TV accounting for 35%.

Millennials, Live Streaming
With deal to stream GOP & Dem confabs, Twitter becomes go-to partner for reaching Millennials
Jul 12 2016 9:30 AM

CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get most of their news from online sources.

Twitter and CBS plan to deliver complete coverage of the RNC (July 18-21) and DNC (July 25-28), with Twitter providing live streaming and conventional Tweets from the convention sites, Cleveland and Philadelphia respectively.

EMEA, Millennials, OTT
UK sees sharp decline in live TV watching in viewers under 35
Jul 12 2016 8:45 AM

Overall TV viewing in Great Britain has dropped dramatically among all viewers, but especially among those under 25, who are watching 25% less TV per day than they were in 2010.And, according to the report, the decline continued to speed up among 16-24 year olds, dropping 10.5% between 2012 and 2014.

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