A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.
There still may be a paucity of content and just a sliver of buy-in among consumers, but YouTube is going all in with 4K/UHD, offering content providers the opportunity to live stream 4K live streams for 360-degree video and standard video.
In a blog post, YouTube said the format will let creators and partners stream high-resolution video, and let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices.
The way we watch sports today has changed. Not only do more and more fans catch sports online (95% of total TV sports program viewing occurred on a live basis in Q4 2015, according to a Nielsen report), but they also expect to watch and share highlights right away. Users no longer wait for end of the day broadcasts of replays.
In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?
The answer is in re-using VOD content for live streaming.
Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.
The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.
Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.
The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.
The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.
The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.
A couple of buffers, a bit of delay (maybe 30 seconds?), but Twitter’s stream from its inaugural NFL Thursday Night Football game played better than the Buffalo Bills, who lost – for the record -- to the New York Jets, 37-31.
Picture quality on an iPad, connected TV (via Apple TV) and on my phone was solid, even when playing at the same time. And, surprise, there were no hoops to jump through to watch the game, no pay-TV authorization, no logging in, nada.
Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.
The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills
Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.