This article originally appeared in The Drum.
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.
This past weekend, the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was available to all subscribers regardless of the tier they subscribed to. There had been a lot of promotion, as you would expect for such a high profile event.
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
If you watched highlights from this weekend’s Manchester United vs. Arsenal clash, chances are you have Sky Sports to thank.
In addition to broadcasting the match live in the United Kingdom, Sky Sports is also responsible for delivering in-game clips and highlight packages to 40 international license holders, minutes after highlights occur.
If that seems like a daunting production task, well, it is.
Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.
Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.
The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.
Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.
Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.
The world’s most popular European football club, Real Madrid, is setting course on a content distribution strategy that may help provide a roadmap for other sports looking to turn social media into more than an exchange of pithy comments.
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.