Competition is eating into Netflix’s market share in Latin America, much as Amazon and Hulu have done in the United States, but the streamer maintains its edge in total subscriptions.
A report from Dataxis points out that services like America Movil’s ClaroVideo
Nearly a quarter of consumers surveyed in Brazil and Mexico said they intend to join to the subscription video service in the next year, according to a new poll, while just 8% of the respondents said they haven’t heard of the subscription video company.
The Piper Jaffray survey found that 7% were subscribers at some point, but canceled.
Argentina’s state-owned communications operator Arsat and Buenos Aires-based cable company TeleCentro could be in play, with published reports saying America Movil is interested in acquiring assets from both companies.
América Móvil chief Carlso Slim reportedly has met with Argentina’s President Mauricio Macri, shopping for radio spectrum and fiber deployments that span the country.
Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for programmatic advertising, according to the report from Research and Markets.
The study said increased use of the Internet generates significant data, making it easier to identify target audience.
Over-the-top video is steadily moving toward center stage for Telefónica, which announced it’s already spent $100 million to update its Latin America satellite hub in Peru to support its online video growth strategies.
The center will play a key role in the expansion of its Movistar Play SVOD service, which it says will be available in a dozen countries by year’s end.
Basic pay-TV subscribers in Chile who have HD encoders and TV sets and also subscribe to the basic HBO package will be treated to a free upgrade to the premium HD HBO package.
HBO’s premium package already is HD, but the Time warner company is looking to improve the user experience for al of its subscribers by offering all of its content in HD through most pay-TV service providers.
Tougher times ahead for global pay-TV providers as new research says the world’s pay-TV providers will see revenues grow by just $99 million in 138 countries by 2021, a compound annual growth rate of 0.01%.
A recent report from Nielsen suggests that nearly a quarter of pay-TV subscribers in Latin America could cut the cord.
The ratings agency said more than two-thirds of Latin American consumers currently use a VOD service, with about 23% using the services more than once a day.
Free and ad-supported services are predominant in the region, Nielsen said, with nearly 80% of consumers using freemium or AVOD services.
Mexico’s pay-TV household penetration continued to rise, reaching nearly 57 % in 2015 from 53% a year earlier.
A new report from Dataxis’ also said that the Mexican pay-TV market grew by 9% during Q4 2015, even as other markets in the region saw flat growth or declining subscription.
Woeful times for Brazilian pay-TV operators as the political and economy turmoil – and expanding over-the-top options -- continue to push subscribers away to the tune of a 460,130 customer decline in 2015.
Dataxis reports that operators tallied 19.12 million subscribers at the close of 2015, compared to 19.57 a year earlier.
Satellite services accounted for 58.4% of total pay-TV households (HH), but Dataxis reports the the sector has been slipping of late.
Latin America will add 14 million more pay-TV households by 2021, despite a region-wide economic malaise and a maturing market that will slow growth. The forecast growth is about half of the increase in households that was seen between 2010 and 2015, when 27 million new subscribers were added.
Growth of pay-TV households in Central America during 2015 outpaced the rest of Latin America, lead by subscriber gains for Claro (America Movil) and Tigo (Millicom).
Dataxis reports that Costa Rica, El Salvador, Guatemala, Honduras, Panama and the Dominican Republic topped 3.7 million pay-TV subscribers, almost double the subscription levels of a year ago, and an extension of the region’s growth trend.