Operator American Movil is trolling for new customers in Latin America, rolling out a free streaming service called Claro Video Básico in a number of markets.
The service, on the same website as its SVOD and TVOD offerings, has a very limited catalog of some 500 titles, including content for kids, movies, short films and documentaries and sports. It does include Claro Video’s original productions La Hermandad and El Torito.
Despite expected strong growth in Latin American pay-TV subscriber numbers of more than 16%, revenues are forecast to grow just half as much, as competition between providers -- and from OTT services -- and bundling of home services combine to constrain video service prices.
Mid- and high-end smartphone sales are accelerating globally, said researcher GfK, with high-volumes of device sales expected from emerging markets like Africa, parts of Asia and China.
After a lackluster first quarter that saw Brazil’s pay-TV subscriber growth come to a grinding halt and churn into losses, the country’s telecom regulator reports that Q2 has seen steady – albeit small – gains.
Anatel said pay-TV subscriptions – which dropped by 850,000 between April 2015 and April 2016 – had begun to rebound, growing 42,663 quarter-over-quarter, but still down about 204,180 since the end of 2015.
More than a quarter of Mexican consumer watch video online, with smartphones being their primary device for consumption. OTT is playing an increasing role among consumers in Mexico where just 46% of households have a pay-TV subscription.
A new study found that nearly two thirds of users – 62% -- watch video on smartphones, with YouTube being the content most users, more than 90%, say they’ve watched.
While uncertain economic conditions certainly have prompted a slide in Brazil’s pay-TV subscriber numbers, a recent study shows nearly 12% of subscribers may be leaving for a familiar reason (to North American operators, anyway): An increase in cord cutting due to Netflix’s traction among consumers.
Despite a tough economy and pressure from over-the-top video Brazilian pay-TV operators got a bit of relief in May as losses slowed to just 3,000 customers.
The market ended the month with 18.91 million subscribers, according to Anatel, Brazil’s telecom regulator, down from 19.51 million a year ago and the high of nearly 19.77 million in 1Q 2015.
Latin America is a huge smartphone market, on track to become the second largest behind Asia Pacific. In LatAm, Millennials are especially likely to purchase a mobile phone in lieu of a television set. So, it’s notable that Netflix is looking to leverage that predilection by making a deal with Latin American operator Millicom to preload its Netflix app on the service provider’s Tigo and TigoUNE customers’ Android smartphones.
Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.
The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.
Subscription video on demand (SVOD) will make up the lion’s share of OTT video revenue in Latin America through 2021, as overall video revenues for the region exceed $3.59 billion, more than triple the $1.15 billion in revenue the industry generated in the region in 2015.
A new report from Digital TV Research said SVOD will reach 58% of that total, some $2.09 billion by 2021, up from about $1 million in 2010 and $669 million last year.
The over-the-top gold rush in Latin America – specifically Mexico – continues this week as Fox Networks Group is making its Fox+ SVOD platform available as a standalone play on the Dish OTT service in Mexico.
The service features more than 500 movies monthly and 350 TV series and won’t require users to have a pay-TV service to access content.