TV viewing by Gen Edge (16-24 year olds) and children has fallen 27% and 26% respectively in the past five years, the United Kingdom telecom regulator Ofcom reported Thursday in its latest market report. Overall TV viewing has declined less sharply, about 26 minutes a day, in the past five years.
New research says strong pay-TV growth is anticipated in the Middle East and Africa region with subscriptions expected to reach 54.1 million by 2021, an increase of 67% since 2015, despite continued pressure from OTT video.
Young Millennials (18-24 years old) in the United Kingdom spend the majority of their time watching TV content on PCs and laptops and not on televisions, according to a new report.
The report, GfK’s ViewScape study, showed that the group on average spends 41% of its total video viewing time on computers with TV accounting for 35%.
German pay-TV and SVOD revenues are forecast to increase as much as 11% to $2.78 billion euros ($3.08 billion) in 2016 and revenues in German-speaking territories (Germany, Austria and Switzerland) to almost 3 billion euros ($3.29 billion) as it gains traction with viewers in German-speaking territories and offers more programming than traditional broadcast television.
More than half (58%) of U.K. advertisers and agencies optimize campaigns using view-through rate as the priority when looking at campaign objectives, according to a new report.
According to the report, from ad-tech firm Videology, two thirds of U.K. campaigns in Q2 2016 targeted more than one device, as brands continue to plan digital video holistically.
Other highlights from the report:
Multiscreen video service is nearly ubiquitous in Europe, with 92% of service providers now offering multiscreen services, nearly half (49%) providing access to third-party OTT services on their platforms, and 30% offering standalone, unbundled OTT services.
The German TV market has long been a bit confusing for traditional pay-TV service providers and OTT players as it has largely been dominated by free-to-air public and ad-supported channels.
But even that tough-to-crack market is starting to show signs it’s giving way to both subscription and free services, especially those delivered over the Internet.
This post originally appeared in MediaPost
How will programmatic video expand globally in the months and years to come?
OTT TV and video revenues in Western Europe will more than double to $14.6 billion in 2021, up from $8.2 billion this year and $6.4 billion in 2015, a new study says. The United Kingdom is expected to maintain its market-leader position, adding $2.3 billion in new revenue between 2015 and 2021.
Overall TV viewing in Great Britain has dropped dramatically among all viewers, but especially among those under 25, who are watching 25% less TV per day than they were in 2010.And, according to the report, the decline continued to speed up among 16-24 year olds, dropping 10.5% between 2012 and 2014.
Netflix rival iflix, which to date has been working to build its toehold in APAC markets including, Indonesia, Malaysia, the Philippines and Thailand, today said it had added three executives to its roster with an eye toward additional international expansion outside of Southeast Asia.