Kenyan SVOD service ShowMax, in association with Safaricom, has rolled out a two-tier service for watching TV shows and movies targeting an SVOD market that’s been described as immature, but that also has analysts predicting 5X growth in the subscriber base.
Ultra HD is coming to Sky Deutschland’s Sky Sport Bundesliga channel next week (Oct. 14) in time for a live transmission of the Bundesliga game Borussia Dortmund vs. Hertha BSC match.
Industry pundits for years have been characterizing SVOD service like Netflix and Amazon Prime as “complimentary” to pay-TV services, pooh-poohing the concepts that they were a real threat to operators’ revenue streams.
Turns out they were very, very wrong.
North, Central and South Americas recorded their first pay-TV subscriber loss even, according to the quarterly informitv Multiscreen Index, a modest 290,000 customers, but a loss nonetheless.
Overall revenues for Western Europe’s pay-TV industry are expected to remain static through 2021 with the 73 top operators – who generated 93% of Western Europe’s $30.61 billion pay-TV subscription and PPV revenues in 2015 – expected to continue to do business as usual.
Two operators, Liberty Global and Sky Europe, are forecast to continue to take just under half of the region’s revenues, according to a new report from Digital TV Research.
Total spending on subscription video on demand (SVOD) in Western Europe is forecast to reach €3 billion ($3.6 billion) by year-end 2016, up 50% from 2015’s €2 billion ($2.24 billion) mark.
There have been a lot of fluttering hands over the past two quarters concerning Netflix’s international growth potential. But the streamer’s deal this week with Liberty Global to put Netflix on the pay-TV operator’s next-gen Horizon set-top boxes in more than 30 countries may soothe most of that nervousness.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.
Mid- and high-end smartphone sales are accelerating globally, said researcher GfK, with high-volumes of device sales expected from emerging markets like Africa, parts of Asia and China.
The argument over “lean-forward” and “lean-back” TV viewing experiences has been, largely, pushed into the background as more viewers become increasingly comfortable with the need to do a little bit more work in finding the content they really want to watch among the growing number of online outlets.