On the heels of a report downplaying recent subscriber losses by pay-TV providers as being caused by “merger distraction,” comes another report – this one from Forrester Research – warning that a more significant problem comes in the form of the nearly one-in-five Americans that are cord-nevers.
Cable operators added some 511,000 broadband subscribers in the second quarter, as the evolution of U.S. operators into ISPs continued apace in the second quarter.
Overall, the top 17 largest cable and telephone service providers in the nation added about 360,000 new Internet subscribers to their customer rolls, just less than the 385,000 they added in the same quarter a year ago.
Early this month, we here at Videomind posited that the pay-TV industry was on its way to the worst quarter of losses the industry has ever seen. We were right… but, holy cow, did we undershoot. According to new numbers from the Leichtman Research Group, operators lost more than 470,000 subscribers (we calculated a loss of “just” more than 375,000).
Second quarter subscriber losses continued for U.S. pay-TV operators with Dish Network today reporting it lost 81,000 video customers, up from 44,000 a year ago, and Charter yesterday saying it was down 33,000 this quarter compared to 29,000 a year ago.
The second quarter is shaping up to be a dismal one for pay-TV operators who routinely see seasonal declines in their subscriber numbers as customers trim or disconnect from the services as spring moves into summer, or simply churn for better pricing.
But this quarter appears to be unique.
It was only a few years ago that we – as an industry – had as our goal the delivery of online video to the living room. Well, been there, done that, a new study says.
More than half (54%) of all U.S. TV households with kids under age 18 now watch OTT on a TV set; the overall national average is a respectable 40%.
In this week's audio podcast, Hack and Flack cover the week's top TV and media stories. On the docket: Verizon's acquisition of AOL, AT&T offering Hulu, subscriber losses among pay TV providers (the first time numbers have been down during Q1), and how "Instant Articles" may be a trojan horse for more video on Facebook.