Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its live content to go along with ABC and Fox.
Missing still is NBCUniversal, which, interestingly, is one of Hulu’s owners.
Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.
Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin Roye, Humsafar and Udaari.
Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to show highlights of the Rio Olympics, the first time NBC has allowed distribution of sports highlights outside its own platform.
The new multi-year content and advertising deal is aimed at the same demographic as its Olympics play, Millennials.
With Hispanic consumers gaining increasing attention from brands in the U.S., pay-TV operators have begun to scramble to get more content for their services. Atlanta-based Cox Communications is no exception, today announcing it had signed a deal to add Pasiones, a Spanish-language network that features telenovelas and drama series, and WAPA America, the cable network arm of the top broadcast network in Puerto Rico. Both networks are available on Cox’s Latino Pak video service.
Netflix has wrapped up a deal with CBS Studios International giving it exclusive global rights outside the U.S. and Canada to the latest iteration of the Star Trek franchise that CBS plans to roll out in January.
It’s only June so Dish Network isn’t likely to catch too much flak over its decision to drop the NFL Network and NFL RedZone from its pay-TV service during a carriage-fee fight that’s taken to the traditional he-said-she-said tone so many of these disputes do.
Dish is displaying a message on the now-vacant channel the NFL fare usually is on saying it’s open to a “fair offer that allows us to carry this content at an appropriate value to customers.”
How valuable are sports to broadcasters? Well, Discovery Communications is continuing its full-court press on rights for much of Europe, this week announcing a new long-term partnership with ORF, the public broadcaster in Austria. The deal will ensure every event of the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games will be available for Austrian audiences across multiple screens.
Rights to live sporting events continue to inflate the price tag for content. The latest deal – for Germany’s Bundesliga soccer league – netted $5.26 billion for rights that include multiple platforms.
Bundesliga made sure no broadcaster got a monopoly on live rights for the next four seasons, divvying them up between Sky Deutschland, Discovery’s Eurosport , German public broadcasters ZDF and ARD, and online streaming platform Perform.
Discovery Networks Latin America/U.S. Hispanic and Batanga Media are partnering in a content deal that will allow both to increase their presence and reach in the Latin American market.
The agreement will leverage Discovery's video production expertise, and Batanga Media's distribution.
Getting the right content to attract Millennials and younger viewers to mobile video services is a crucial – and proving to be more difficult than carriers have expected – first step in growing a service.