Connected TVs & Devices
Watching TV used to be so simple. You would turn it on with the clicker, and then sit around flipping channels until you found something that might be interesting.
We recently came across a great Reuters article that looks at how smart devices are changing the way people watch TV and pushing online video ads into the spotlight. The objective of Web publishers now? Tap into the $68 billion TV ad spend. Quoting from the piece:
Yusuf Mehdi, Chief Marketing Officer for Microsoft's Interactive Entertainment Division, has a great post on the Microsoft blog that takes a look at the newest Xbox update. Given that people are spending more time streaming sports, TV shows and movies than playing multiplayer video games, the reboot emphasizes discovering streaming media and moving this content to multiple devices.
Driven by smartphones and tablet sales, smart device shipments are expected to grow 14 percent annually and surpass 2 billion by 2016.
We've pointed out this running trend of people buying fancy new smart TVs and never actually connecting these sets to the Internet before. (C'mon people, it's just an ethernet cord). But Parks Associates has issued a report that finds more people are finally taking advantage of their hardware's Web capabilities.