Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.
He wasn’t kidding.
Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Ad-supported Internet television service Pluto TV, looking to aggressively expand its brand to Europe, has raised $30 million in a Series B funding round led by Germany’s ProSieben and Scripps Networks.
Pluto TV previously raised $13M with investors like US Venture Partners, Sky, Chicago Ventures, Universal Music Group, United Talent Agency and Pritzker Group.
It’s happening v-e-r-y- s-l-o-w-l-y, but PlayStation Vue is expanding the number of markets where it’s offering live CBS programing. The latest to join the Cloud TV play include Atlanta, Hartford/New Haven, Conn.; Kansas City; Phoenix; and St. Louis. The new markets – all Meredith Corp. affiliates – means that there are 39 markets with live broadcast delivered over the streamer.
DirecTV Now, AT&T’s soon-to-launch streaming service, is one of the centerpieces of the telco’s mobile-centric strategy that it hopes will turn the company from one that is based on wireline services to one that is far more wireless oriented.
The soon-to-launch service will offer about 100 channels and have a price point that is “very, very aggressive,” CEO Randall Stephenson said during Goldman Sachs' Communacopia conference.
PlayStation Vue. Sling TV. Hulu. Amazon. DirecTV. Google. Maybe even an entry from Apple. All are potential players in the virtual MVPD (V-MVPD) market, a market that at least one researcher believes could top 15 million U.S. subscribers by 2020, possibly going higher as technology and consumer experiences improve.
Canada’s VMedia has launched a live liner play of Roku, giving consumers access to 20 live TV channels, including Canadian and U.S. networks such as CTV, CBC, GLOBAL, ICI, TVA and V, as well as CBS, NBC, ABC, FOX and PBS, all in HD and streamed to their TVs.
The streamed skinny bundle – after a seven-day free trial – will cost $18/mo., about the same as several U.S. operators are charging for a similar streamed package.
Another day, another rumored entrant into the Cloud TV battle, this time, it’s YouTube that is alleged to be planning its own virtual MSO offering with a bundle of broadcast and cable networks under the moniker “Unplugged.”
Rumors? What rumors? Hulu this morning during its Newsfronts presentation said it will start streaming feeds from broadcast and cable nets in Q1 2017, making it the first SVOD company to offer live content and giving it a potential edge on rivals Netflix and Amazon Prime Instant Video.
The streamer will create a "deeply personalized experience" merging linear TV and on-demand video, said CEO Mike Hopkins.
That Americans binge watch streaming video is no surprise; reports on our proclivity to watch more than one episode at a single sitting have been floating around since Netflix started streaming complete seasons of TV shows. But, a new report from Deloitte, its most recent iteration of the Digital Democracy Survey, points out that it’s clearly more than just House of Cards, Transparency and past seasons of Game of Thrones that has us enthralled.