Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.
AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.
Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its live content to go along with ABC and Fox.
Missing still is NBCUniversal, which, interestingly, is one of Hulu’s owners.
A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
Nearly a third of all consumers in six key world markets are planning to take an SVOD subscription but, according to a new report, 50% of new subscribers will cancel their subscriptions within six months.
The report, from subscription, billing and CRM specialist Paywizard, also says about one-in-eight existing SVOD subscribers will take an additional pay-TV subscription.
After much ado about a big investment in developing its own streaming TV platform that didn’t go as expected in time for its launch, HBO turned to BAMTech for its April 2015 rollout.
AT&T today detailed its new DirecTV Now streaming offer, targeting the growing number of cord cutters and cord nevers in the United States who are looking for alternatives to the traditional pay-TV landscape.
The service will launch Wednesday and promises “on-demand and live programming from many networks” in addition to premium add-ons and some significant gaps (notably CBS and Showtime).
Sling TV is rolling out a limited cloud DVR beta program for Roku users, with features that include conflict-free recording, the ability to pause, rewind or fast-forward recorded content, and simple space management.
The launch, currently by invitation only, is scheduled for December, and Sling TV said it will have support for additional devices in the coming months.
Sling TV CEO Roger Lynch isn’t one for convention. He is, after all, the boss of one of the more disruptive OTT services on the market… it’s even disrupted the pay-TV business of its parent, Dish Network, reportedly adding subscribers each quarter as Dish – and the rest of the pay-TV industry loses them.
Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
Earlier this month, AT&T CEO Randall Stephenson hinted that the company’s new streaming service, which is on track to be deployed before the end of the year, would have slim margins and an aggressive pricing structure.
He wasn’t kidding.