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Online Video Advertising, broadcasters
Fox joins YouTube in offering 6-sec. ad format; will other nets follow?
Jun 22 2017 9:00 AM

Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well.

"This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said, adding that he ultra-short sports strikes “a balance between appreciable brand lift and optimal user experience."

Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Ooyala News, broadcasters
OTT is the new normal in the broadcast industry
Jan 04 2017 7:45 AM

Ooyala’s new State of the Broadcast Industry 2017 report underscores the fact that OTT is a central part of the broadcast experience today and will be even more so in the coming years.

Live sports, broadcasters, EMEA
Live sports decaying popularity among Millennial viewers is worsening
Nov 14 2016 7:00 AM

Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.