Fox Broadcasting is live streaming all of its primetime programming, saying it’s targeting viewers who want to tune into programs online instead of using television sets.
The caveat? It’s a big one: You have to be a pay-TV subscriber. (And, if you’re looking to catch live prime time sports, you won’t find it.)
The streams begin this week and are available in 210 TV markets nationwide through the Fox website and its Fox Now app.
Warner Bros. is launching a new unit to build its online video entertainment chops, hoping it can capture the increasingly large segment of cord nevers/cutters/shavers and personified by Millennials and the following Gen Edge demographic.
The nascent Warner Bros. Digital Networks (WBDN) group is tasked with creating and launching new web video channels, and on expanding WB’s current online services.
Last week’s NAB was, as always, loaded with new ideas and toys (although drones, I suppose, are getting to be old hat). The South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, with a number of new entrants eating up whatever available space remains.
Here are some observations from my time in Las Vegas:
A new report contends nearly three-quarters of “core streamers” -- viewers who spend at least 20% of their TV/video viewing time streaming content – consider access to broadcast networks a top features in a TV/video service.
"Broadcast is alive, well, and continues to deliver value in today's fragmented ecosystem," asserted Howard Horowitz, president of Horowitz Research, during Tuesday's Online Video Conference at the NAB Show in Las Vegas.
AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads on linear TV. The new software gives agencies more control over the data they use and money they spend.
TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar.
And, according to eMarketer’s latest as spending forecast, the slide will continue through 2020 with digital taking an ever-increasing share.
TV ad spending in 2017 will total $72.01 billion, or 35.8% of total media ad spending in the U.S., with total digital ad spending expected to be $77.37 billion, or 38.4%.
Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games.
Digital advertising also fared well, especially video sites.
New data from Standard Media Index shows spending pre-holiday was a tonic for broadcasters, who had been looking at a significant dip.
This post originally appeared in Broadcasting & Cable
Ad spending in the U.S. totaled $36.4 billion in Q3, off 3.9% from a year ago, according to the latest report from Kantar Media, and down 4% for the first nine months of the year.
For the quarter, network TV spending was down 1%, which Kantar attributed to one less weekend of NFL football in September. Cable TV was off 4.2%, and spot TV ads slipped 5.2%, compared to a year ago.
Brazil has an even dozen TV Everywhere platforms agreements, the most in any Latin American country, a new report points out, with another 10 in Argentina and seven each in Mexico, Chile, and Uruguay.
In all, at the end of Q2 2015, there were 53 TV Everywhere platforms in Latin America, seven of them launched in 2014 alone.
Among them, 15 TVE platforms belong to broadcasters and programmers; 38 are owned by pay-TV operators.
High-flying Spanish-language broadcaster Univision filed with the SEC today to launch an initial public offering expected to raise up to $100 million, far less than the $1 billion it was rumored in March to be seeking.
Univision didn’t reveal the number of shares or expected cost per share. It expects to trade on the New York Stock Exchange or on Nasdaq under the symbol "UVN."