CBS now has live streams of affiliate content available is nearly all markets nationwide on its CBS All Access streaming platform, but it’s the VOD content that has been more critical to the service’s use and growth.
In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?
The answer is in re-using VOD content for live streaming.
Ooyala’s new white paper, A World Beyond MAM: What Broadcasters Need to Know About Media Logistics, discusses the demands that broadcasters now face in two distinct areas: content creation and delivery across linear and OTT platforms.
OTT has become the fastest-growing method of video content consumption, and that growth is putting content owners in the best position to capitalize on the increasing audience fragmentation being caused by the rise of on-demand services, according to a new study that posits the demand for high quality content will remain strong across the board.
It’s happening v-e-r-y- s-l-o-w-l-y, but PlayStation Vue is expanding the number of markets where it’s offering live CBS programing. The latest to join the Cloud TV play include Atlanta, Hartford/New Haven, Conn.; Kansas City; Phoenix; and St. Louis. The new markets – all Meredith Corp. affiliates – means that there are 39 markets with live broadcast delivered over the streamer.
Think CBS is just dabbling with its over-the-top CBS All Access and Showtime plays? Think again.
The company is making money, gaining access to an audience it may not have had access to before and is firmly committed to moving deeper into the online video ecosystem.
Pay TV? You don’t need pay TV. Just ask Sinclair Broadcasting, which is taking part in a five-state “broadcast liberation tour” to remind consumers that they can access dozens of local broadcast TV channels via an advanced digital antenna in high-definition for free.
Sinclair is partnering with TVfreedom.org and Antennas Direct on the tour that includes Little Rock, Ark., Macon, Ga., Charleston, S.C., Asheville, N.C. and Baltimore.
For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.
With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.
A new report from BIA/Kelsey forecasts that about 2% of the local spot television market (estimated to be worth $21.9 billion) will trade programmatically in 2016, but goes on to say that the market could ramp relatively quickly, if local follows the example set by the national television market.
Executing on a promise to have the first 8K Olympics in Tokyo’s 2020 Games, Japanese public broadcaster NHK is test broadcasting 8K ultra high-definition content from the Rio de Janeiro via satellite.
NHK started the tests Monday and is planning to broadcast music and arts shows, as well as most of this week’s schedule – including the opening ceremonies along with swimming and track and field – from Rio in 4K and 8K. Also on tap are 8K highlights from the London Olympics.
Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.
The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.
The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay TV reception at all, an increase from 4% a year ago.