More and more video being consumed on smartphones and tablets, more ad dollars moving from print to mobile video and a gradual evolution away from channels to Apps. That’s the vision venture capitalist and analyst Mary Meeker presented in the 2014 edition of her annual Internet Tends report at the Code Conference Wednesday.
New research suggests the global online video platform market will grow at a CAGR of 13% to 2018 as the demand for online video and for analytics that help measure the consumption and engagement of videos continues to accelerate.
As the lines between broadcast and Internet-delivered video blur, marketing and brands often are confused about where they should put ad dollars.
Programmatic advertising, using vast amounts of data and actionable analytics harvested from online video, can help brands reach their target audiences.
Armed with those insights, savvy marketers can precisely budget ad spend, following a detailed map, of sorts, to where “X” very definitely marks the spot.
Gene Hoffman is chairman and CEO at Vindicia, a cloud-based, subscription-billing platform for scaled consumers. It’s used for things like over the top television, consumer software, and business services.
Hoffman said Vindicia can help digital media companies reduce churn by using its subscriber analytics to provide individualized content to a subscriber at the right time.
That’s a story Hoffman said saw a lot of play at NAB last week.
Shine Australia, which has a pair of hits in “The Voice,” and “Australia’s Next Top Model,” this week soft-launched Season Three of “The Voice” (www.thevoice.com.au).
There’s little question the economies of pay-TV are changing as consumers look for better values and new entrants to the fray – in the form of subscription video on demand services like Netflix, Hulu Plus and Amazon – look to offer supplemental video content to consumers.
But, what’s the winning business model? Who’ll be the winners, and losers, as a new economic model continues to evolve?
The launch of Amazon’s FireTV this week created a lot of buzz about the future of Amazon’s Prime Instant Video, the online video space, big data and online advertising.
Ooyala co-founder and EVP and Chief Product Officer Sean Knapp appeared on Bloomberg Television’s “Taking Stock,” along with Shahid Khan, co-founder and chairman of MediaMorph, and Brian Lisi, CEO of Qello Concerts, to share their take on the evolving online video industry and Amazon’s new Internet set-top box.
With big data expected to generate more than $16 billion in revenue this year alone, it should come as no surprise that some of the largest players in the industry are starting to pour additional resources into their efforts.
The latest money dump? Verizon.
The telco is opening a new data analytics R&D center in Palo Alto, Calif., focusing on artificial intelligence and machine-learning activities.
From the “I once ran 100 meters in 9.5 seconds - and I timed it myself!” file comes this tidbit about Nielsen’s quarterly Cross-Platform Report, courtesy of broadcast television trade association TVB:
Marketers expect to increase their spend on multiscreen advertising to nearly 50% of their budgets in the next three years from just 20% today, according to a poll conducted by the Association of National Advertisers.
Comcast Ventures was the lead investor in a $4.5 million round of funding for Enigma, which specializes in search and discovery for public data.
Other participants in the funding round, announced today, included American Express Ventures, Crosslink Capital and the New York Times Company.
There’s a lot of science involved in content discovery; there’s a little bit of art, too.
Ooyala announced a partnership with semantic search and discovery expert Jinni that combines both, giving service providers and content owners an expanded set of tools with which to monetize video assets.