Big Data

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Big Data, Broadband, Mobile, Ooyala News
Meeker’s 2014 Internet Trends report: Mobile + Millennials = the Future of TV
May 28 2014 9:00 AM

More and more video being consumed on smartphones and tablets, more ad dollars moving from print to mobile video and a gradual evolution away from channels to Apps. That’s the vision venture capitalist and analyst Mary Meeker presented in the 2014 edition of her annual Internet Tends report at the Code Conference Wednesday.

Analytics, Big Data, Online Video
Report: Online video platform market hinges on analytics; 13% CAGR expected
May 19 2014 9:00 AM

New research suggests the global online video platform market will grow at a CAGR of 13% to 2018 as the demand for online video and for analytics that help measure the consumption and engagement of videos continues to accelerate.

Big Data, Online Video Advertising, Analytics
Programmatic advertising, using big data, helps brands hit their targets
Apr 30 2014 9:00 AM

As the lines between broadcast and Internet-delivered video blur, marketing and brands often are confused about where they should put ad dollars.

Programmatic advertising, using vast amounts of data and actionable analytics harvested from online video, can help brands reach their target audiences.

Armed with those insights, savvy marketers can precisely budget ad spend, following a detailed map, of sorts, to where “X” very definitely marks the spot.

Big Data, Interviews, Partners, Events
Vindicia CEO: Broadcasters discovering value of big data and analytics
Apr 11 2014 9:00 AM

Gene Hoffman is chairman and CEO at Vindicia, a cloud-based, subscription-billing platform for scaled consumers. It’s used for things like over the top television, consumer software, and business services.

Hoffman said Vindicia can help digital media companies reduce churn by using its subscriber analytics to provide individualized content to a subscriber at the right time. 

That’s a story Hoffman said saw a lot of play at NAB last week. 

Big Data, Analytics, Partners, Ooyala News
Shine Australia targets increased monetization with Ooyala’s analytics
Apr 10 2014 9:00 AM

Shine Australia, which has a pair of hits in “The Voice,” and “Australia’s Next Top Model,” this week soft-launched Season Three of “The Voice” (www.thevoice.com.au).

Big Data, Online Video, Pay TV
NAB Panel: Who wins battle for subs? Operators who know their customers best
Apr 10 2014 9:00 AM

There’s little question the economies of pay-TV are changing as consumers look for better values and new entrants to the fray – in the form of subscription video on demand services like Netflix, Hulu Plus and Amazon – look to offer supplemental video content to consumers.

But, what’s the winning business model? Who’ll be the winners, and losers, as a new economic model continues to evolve?

Big Data, Analytics, Connected TVs & Devices
Amazon’s FireTV: Focus is on big data and analytics
Apr 03 2014 9:00 AM

The launch of Amazon’s FireTV this week created a lot of buzz about the future of Amazon’s Prime Instant Video, the online video space, big data and online advertising.

Ooyala co-founder and EVP and Chief Product Officer Sean Knapp appeared on Bloomberg Television’s “Taking Stock,” along with Shahid Khan, co-founder and chairman of MediaMorph, and Brian Lisi, CEO of Qello Concerts, to share their take on the evolving online video industry and Amazon’s new Internet set-top box.

Big Data, Pay TV, Analytics
Verizon looking to expand big data capabilities with new R&D center
Mar 27 2014 9:00 AM

With big data expected to generate more than $16 billion in revenue this year alone, it should come as no surprise that some of the largest players in the industry are starting to pour additional resources into their efforts.

The latest money dump? Verizon.

The telco is opening a new data analytics R&D center in Palo Alto, Calif., focusing on artificial intelligence and machine-learning activities.

Big Data, Mobile
Nielsen turns to measured data, restates mobile video viewing time downward
Mar 11 2014 9:00 AM

From the “I once ran 100 meters in 9.5 seconds - and I timed it myself!” file comes this tidbit about Nielsen’s quarterly Cross-Platform Report, courtesy of broadcast television trade association TVB:

Online Video Advertising, Big Data, Mobile, Analytics
Study: Multiscreen campaigns, measurement increasingly key to brands
Mar 10 2014 9:00 AM

Marketers expect to increase their spend on multiscreen advertising to nearly 50% of their budgets in the next three years from just 20% today, according to a poll conducted by the Association of National Advertisers.

Analytics, Big Data, Pay TV
Big data, analytics continue to attract big investments
Jan 31 2014 8:00 AM

Comcast Ventures was the lead investor in a $4.5 million round of funding for Enigma, which specializes in search and discovery for public data.

Other participants in the funding round, announced today, included American Express Ventures, Crosslink Capital and the New York Times Company.

Search and Recommendation, Partners, Ooyala News, Big Data
Ooyala partners with Jinni to add new dimension to content recommendation
Jan 06 2014 8:00 AM

There’s a lot of science involved in content discovery; there’s a little bit of art, too.

Ooyala announced a partnership with semantic search and discovery expert Jinni that combines both, giving service providers and content owners an expanded set of tools with which to monetize video assets.

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