In this edition of On the Record, Ooyala cofounder and chief product officer Sean Knapp talks about challenges and innovation in cloud TV and video analytics, and the importance of open platforms.
The number of senior ad buyers open to using programmatic for buying traditional TV ads is expected to exceed 67% as brands look to leverage audience data and targeting , according to a recent study.
Currently fewer than 20% use programmatic for TV ads, the study, from Cowan and Company said.
Just a few days after buying data management tech platform eXelate for a reported $200 million and entry into programmatic ad tech, Nielsen is rolling out an ad campaign that calls on the media industry to “evolve the ratings to include every view on every screen.”
Nielsen has been criticized for its viewer-counting technology that misses many mobile and digital viewers.
The emergence and rapid evolution of programmatic advertising in the TV and online video industry has prompted Nielsen to acquire data management tech platform eXelate,
The deal, estimated at $200 million, gives Nielsen a tool that it can use as programmatic advertising – which has established a deep beachhead in the online video industry – gains traction in the traditional television ad market.
Cisco this week released an update to its Visual Networking Index, with a look back at full-year mobile metrics and a forecast through 2019.
The report showed the power – or drain – of an increasingly mobile-centric population around the globe, noting that the number of connected device exceeded the world’s population in 2014, and that smartphones are likely to generate 75% of mobile data traffic by 2019… an increasing amount of it video.
This week, Dish Network’s newest product, Sling TV is set to begin limited over-the-top deployment in the United States. The $20 per month offering is being positioned as a “Millennial Catcher,” a service that will appeal to advertising gold, those ultra-connected 18-34 year olds.
The first shoe of what could be a closetful has dropped in the form of CNBC today saying it would stop using rating from Nielsen to measure the audience it pulls for its daytime lineup.
Facebook is getting into the TV business, working with HLN on a new series pilot to air in 2015, Variety reported. Although the format is yet to be determined, the series will look to the social media juggernaut to uncover and share stories of interest that are bubbling up across the zeitgeist.
It’s becoming commonplace to look at various year-over-year metrics that quantify the way online video and Internet TV is being consumed and to expect growth of 30% or 40% or more.
But, what we may not be seeing or, perhaps, appreciating, is the speed at which the change is occurring, and the change in the magnitude of the growth.
On Thursday Simon Jones, Ooyala’s solutions marketing director, and I will be hosting our quarterly webinar that examines and amplifies Ooyala’s latest Global Video Index.
The most recent Index, from the second quarter, was (you can download the Q2 2014 Video Index here), but we’ll be taking a deeper dive into what it means and how we expect subsequent quarters to play out. We’d love for you to join us.
New numbers from comScore today on June online video viewing show 186.9 million Americans watched online content videos in June 2014, up from 183 million a year ago.
As usual, Google Sites ranked as the top video content property, with 153.3 million unique viewers. But that’s down from 158.3 million a year ago.
Does social media have an effect on TV viewing? Or is it the other way around? Does sharing a line from a just-watched comedy on TV, or recounting with your Facebook friends a scene as it unfolds on your favorite drama have an effect on viewership?
Not everyone agrees a social network is all that influential in determining what you might want to watch… or vice versa.
But, there’s just something about the second screen and social media that TV can’t quite ignore.