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Ooyala’s Q2 2016 Video Index: Mobile, power users rule
Ooyala News, Mobile, Big Data
Ooyala’s Q2 2016 Video Index: Mobile, power users rule
Sep 21 2016 8:00 AM

Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices.

Ooyala’s Q2 2016 Global Video Index, released today, shows that mobile – for the first time ever – made up 51% of all video views; that’s up 204% from just two years ago.

APAC, Big Data, IPTV
KT leverages big data to launch shopping service tied to IPTV
Jul 18 2016 5:45 AM

South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service, Olleh TV.

KT, which is the biggest provider of IPTV service, with 6.5 million subscribers at the end of 2015, also is South Korea’s biggest fixed-line phone and broadband operator.

Rovi buys TiVo for $1.1B
Mergers & Acquisitions, Big Data, Analytics
Rovi buys TiVo for $1.1B
Apr 29 2016 6:30 AM

Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.

Rovi, which primarily provides digital entertainment guides, will pay $10.70 per share, a 13.6% premium on TiVo’s price Thursday.

On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Big Data, Analytics, Pay TV
On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Apr 04 2016 8:45 AM

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Big Data, Ad Technology, OTT
Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Jan 20 2016 6:00 AM

There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes.

For years those execs have challenged the accuracy of basing a TV show’s popularity on the viewing habits of 25,000 Nielsen homes and even when the company recently bumped that sample to 40,000 homes – out of 116.4 million potential TV households – critics scoffed at the move.

Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here
 
Dan Simon talks big data at Ooyala
Big Data, Analytics
Inside Ooyala: Dan Simon talks big data, Part 2
May 14 2015 1:15 PM

This video is part 2 of a 2-part series. If you missed it, watch part 1 here

Ever wonder how video providers get actionable insights on content placement, programming and advertising from the billions of bits of data at their disposal? Do you nervously pretend to know what Splunk and Hive are at Silcon Valley cocktail parties? 

Dan Simon talks Big Data for Ooyala
Big Data, Analytics
Inside Ooyala: Dan Simon talks big data, Part 1
May 14 2015 1:15 PM

This video is part 1 of a 2-part series. It's a cliffhanger, so be sure to watch Part 2 here

  YouTube to be included in German TV ratings measurement
Big Data, Online Video Advertising, OTT, EMEA
YouTube to be included in German TV ratings measurement
Apr 28 2015 12:15 PM

YouTube has made it into the mainstream… at least in Germany where television research working group AGF says it will begin including data from YouTube in its figures.

AGF said it will be able to provide convergent TV and online video usage figures – which it will publish later this year -- through the integration of YouTube and other video platforms.

The move shows just how important – and how common – consumption of media on multiple screens has become.

Personalized push drives mobile media engagement
Mobile, Big Data, Analytics
Personalized push drives mobile media engagement
Apr 17 2015 7:15 AM

Consumption of mobile video – especially among Millennials and Gen Edge users who often see the screen as their first and sometimes only choice -- has doubled over the past year and grown more than 532% since 2012.

Nielsen ready to measure Netflix, Amazon Prime streaming in homes
Big Data, SVOD, Online Video
Nielsen ready to measure Netflix, Amazon Prime streaming in homes
Mar 25 2015 9:45 AM

Four months after reports said Nielsen would begin measuring viewership of Netflix and Amazon prime content, the TV ratings service this week said it will start offering its metrics by the middle of the year.

sean-knapp-ooyala-cloud-tv-videomind
Cloud TV, Analytics, Ooyala News, Big Data
On the Record with Sean Knapp: Cloud TV challenges and ways forward
Mar 10 2015 3:45 PM

In this edition of On the Record, Ooyala cofounder and chief product officer Sean Knapp talks about challenges and innovation in cloud TV and video analytics, and the importance of open platforms. 

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