AVOD

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AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 1 - Engage
Aug 01 2016 1:00 PM
This is the first of a four-part series.
 
People love to watch video.
 
But with so much demand and competition, the trick is to get your video in front of viewers, and to make money as you do.
 
In working with content providers to help them boost returns from their video investments, Ooyala’s Strategic Media Consulting (SMC) team has learned a lot over the years about what really engages viewers.
Global OTT video revenues to more than double to $64.8B by 2021
SVOD, AVOD, Research
Global OTT video revenues to more than double to $64.8B by 2021
Jul 19 2016 5:30 AM

Expansion in both mature and emerging OTT markets around the world is expected to add more than $35.4 billion in new revenue by 2021, bringing the market to $64.78 billion, up 120% from $29.4 billion in 2015.

Forecast has AVOD revenues outpacing SVOD in North America by 2021
Research, SVOD, AVOD
Forecast has AVOD revenues outpacing SVOD in North America by 2021
Jun 08 2016 11:15 AM

U.S. and Canadian revenues for OTT services are forecast to increase some 58% to $24.39 billion in 2021, up from $15.39 billion in 2015, as the region’s subscriber numbers approach 110 million. The forecast, from Digital TV Research, say U.S. revenues will top $24.3 billion and Canada will exceed $1.4 billion.

Study: SVOD growth to top 225% in APAC, but AVOD will see biggest revenue
APAC, SVOD, AVOD, Research
Study: SVOD growth to top 225% in APAC, but AVOD will see biggest revenue
May 18 2016 7:30 AM

Over-the-top TV and video revenues will more than triple by 2021 for 17 countries in the Asia Pacific region, a new study says, reaching more than $18.4 billion, up from $5.7 billion in 2015, with China becoming the market leader in the region.

Survey says… SVOD is king of online content with consumers
SVOD, Research, AVOD
Survey says… SVOD is king of online content with consumers
May 09 2016 8:15 AM

In 2015, the average online video viewer watched video on 3.1 devices, up 29% from 2013 and, according to a report from Hub Research, they chose to watch subscription video on demand (SVOD) most often.

Time Inc. looks to OTT as path to brand expansion, increased ad dollars
OTT, Publisher, AVOD
Time Inc. looks to OTT as path to brand expansion, increased ad dollars
May 05 2016 10:30 AM

Coming out of NAB it was obvious 2016 was the year of OTT for broadcasters, but it appears publishers, too, see going direct to consumers with video as an opportunity that shouldn’t be missed.

The latest player? Time Inc., which today introduced the People/Entertainment Weekly Network, a free, advertiser-supported streaming video service that will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series, specials and live event coverage.

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