Consumers in APAC watch more than 1.6 hours of online video content daily, nearly matching the 2.0 hours of traditional TV they consume daily, a new report says.
Brunei telco DST is partnering with iflix to offer its subscribers a year’s worth of unlimited access to the streaming video service for $48.
The deal gives DST customers access to content on up to five devices, including phones, tablets, laptops, desktops, TVs and other connected devices. , and also allows them to download content to their mobile device to watch offline.
Pakistan’s PTCL has signed a partnership agreement with Netflix for the Pakistan market, with each said saying they’ll “use their respective resources for mutual benefit, utilizing and maximizing the viewing experience and penetration of Netflix services in Pakistan.”
Australian streaming video service Stan this week told investors it had more than 600,000 subscribers, up from 332,000 in May and 50,000 from numbers shared in September, and also said it expected to reach 1 million paying subs by the middle of Fiscal Year 2018. And, said the 16-month-old startup, it expects to reach the breakeven point by the second half of FY 2018.
With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.
APAC’s subscription video on-demand (SVOD) subscriber numbers will more than double to 157.8 million by 2021, up from an anticipated 76.1 million at the end of 2016, a new report says. That’s an increase of 279% from the 41.7 million subscribers the region had at the end of 2015.
The rapid scaling comes as an increasing number of services launch in the region and as the Netflix deployment to the entire region in January of this year begins to gain traction.
The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.
The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.
Another SVOD service that launched to go toe-to-toe with Netflix is shutting down, the victim of an extraordinarily competitive Australian video market. Presto, the JV between free-to-air broadcaster Seven West Media and Foxtel, News Corp.’s pay-TV group had an estimated 200,000 paying subs and was a distant third to Netflix, which has about 1.9 million subscribers in Australia. Both launched about a year and a half ago.
North, Central and South Americas recorded their first pay-TV subscriber loss even, according to the quarterly informitv Multiscreen Index, a modest 290,000 customers, but a loss nonetheless.
Business models are an ongoing issue for pay-TV and OTT service providers, that are working to devise plans that better appeal to consumers than traditional ad-supported or subscription services have.
It remains a moving target, with more operators throwing any combination of hybrid models hoping to hit a bull’s-eye.