While traditional TV advertising continues to be the primary spend for brands, a new report says that a majority (56%) of U.K. ad agency media buyers expect to increase their spend on ads around VOD content by more than 25% over the next 6 months, with the average spend now exceeding £50,000.
Three quarters of marketers in Australia are using more customer data to better target and tailor products and messages, and it’s having “a profound effect” on the way marketing spend is allocated, a new study says.
Ooyala’s Backlot has won a 2014 Streaming Media European Readers' Choice Award for Analytics/QoS, beating out runners-up Alcatel-Lucent’s Motive Big Networks Analytics and Sawmill Analytics’ Sawmill 8.
Streaming Media said this year’s awards were its biggest ever with 352 nominees and more than 3,000 voters determining the winners.
Despite the phenomenal growth of online video, and specifically its adoption by the highly coveted Millennial demographic, online video ads remain a markedly small piece of the overall advertising pie.
Google today took a step in the direction it hopes will change that, buying video ad tech startup mDialog, which assists big media companies to deliver, measure and monetize their streamed video content. Terms of the deal weren’t made public.
Despite trailing in worldwide smartphone market share, iOS continues to spank Android when it comes to viewers watching online video, Ooyala’s just-released Q1 2014 Video Index reveals.
New research suggests the global online video platform market will grow at a CAGR of 13% to 2018 as the demand for online video and for analytics that help measure the consumption and engagement of videos continues to accelerate.
Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers.
Extreme Reach said the acquisition will provide digital video insights that measure a campaign’s impact in real-time.
As the lines between broadcast and Internet-delivered video blur, marketing and brands often are confused about where they should put ad dollars.
Programmatic advertising, using vast amounts of data and actionable analytics harvested from online video, can help brands reach their target audiences.
Armed with those insights, savvy marketers can precisely budget ad spend, following a detailed map, of sorts, to where “X” very definitely marks the spot.
Facebook increased its video content views more than 550% in March, compared to a year ago, and also nearly tripled the amount of time viewers spent watching videos on its site, a new report says.
Meanwhile, online video ad views more than doubled in March, with U.S. Internet viewers seeing 28.7 billions ads, compared to 13.2 billion a year ago, an increase of 117%.
Shine Australia, which has a pair of hits in “The Voice,” and “Australia’s Next Top Model,” this week soft-launched Season Three of “The Voice” (www.thevoice.com.au).
The launch of Amazon’s FireTV this week created a lot of buzz about the future of Amazon’s Prime Instant Video, the online video space, big data and online advertising.
Ooyala co-founder and EVP and Chief Product Officer Sean Knapp appeared on Bloomberg Television’s “Taking Stock,” along with Shahid Khan, co-founder and chairman of MediaMorph, and Brian Lisi, CEO of Qello Concerts, to share their take on the evolving online video industry and Amazon’s new Internet set-top box.
It wasn’t very long ago that “mobile video” meant carrying your portable TV out to the porch and plugging in an extension cord. There just wasn’t anything else.
Today, for an increasing share of consumers, mobile video means the ability to watch what ever online video they want, when ever they want on an increasing array of mobile phones and tables on iOS, Android and Windows operating systems.