This story originally appeared in Business Insider UK
These days, most people recognize the value of using data to make business decisions. This is particularly true for media companies, since technology gives us a more granular picture of where, when, how, and even why people watch what they watch.
In this edition of On the Record, Ooyala cofounder and chief product officer Sean Knapp talks about challenges and innovation in cloud TV and video analytics, and the importance of open platforms.
Nearly 20% fewer Millennials watched traditional TV between September and January than they did four years ago, Nielsen figures showed, a decline that industry experts said was unprecedented and “stunning.”
At last week’s Digital Entertainment World in Los Angeles, Visa CMO Antonio Lucio said the company “for the first time in the United States (would) spend more than 50% of our marketing budget on digital” in 2015 because, “that’s where the consumers are.”
Visa’s not alone in pulling money from the traditional TV ad space, but it’s not going quite as far as sandwich chain Quiznos, which reportedly is moving all of its spend to print and digital, especially video.
Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.
Audience measurement firm Kantar Media has acquired the audio watermarking unit of Civolution, strengthening the firm’s audience measurement technologies and opening up new and exciting opportunities around second screen activation.
Civolution’s audio watermarking technology is deployed in hundreds of broadcast channels across the world and is used for audience measurement and second screen synchronization.
AMSTERDAM – At last week's Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.
With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.
The global online video platform market is poised to grow at a CAGR of better than 13% through 2018, a new report says.
ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales.
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share.