5 things video analytics can do to grow your media business
Analytics, Ooyala News
5 things video analytics can do to grow your media business
Mar 13 2015 7:45 AM

This story originally appeared in Business Insider UK

These days, most people recognize the value of using data to make business decisions. This is particularly true for media companies, since technology gives us a more granular picture of where, when, how, and even why people watch what they watch.

Cloud TV, Analytics, Ooyala News, Big Data
On the Record with Sean Knapp: Cloud TV challenges and ways forward
Mar 10 2015 3:45 PM

In this edition of On the Record, Ooyala cofounder and chief product officer Sean Knapp talks about challenges and innovation in cloud TV and video analytics, and the importance of open platforms. 

Nielsen report ‘stunning’ 10.6% drop in Millennial TV viewership
SVOD, Analytics, Online Video Advertising
Nielsen reports ‘stunning’ 10.6% drop in Millennial TV viewership
Feb 17 2015 10:45 AM

Nearly 20% fewer Millennials watched traditional TV between September and January than they did four years ago, Nielsen figures showed, a decline that industry experts said was unprecedented and “stunning.”

For Visa, Quiznos, digital becomes primary ad focus to engage consumers
Mobile, Analytics, Online Video Advertising
For Visa, Quiznos, digital becomes primary ad focus to engage consumers
Feb 17 2015 9:00 AM

At last week’s Digital Entertainment World in Los Angeles, Visa CMO Antonio Lucio said the company “for the first time in the United States (would) spend more than 50% of our marketing budget on digital” in 2015 because, “that’s where the consumers are.”

Visa’s not alone in pulling money from the traditional TV ad space, but it’s not going quite as far as sandwich chain Quiznos, which reportedly is moving all of its spend to print and digital, especially video.

Analytics, Ooyala News
We need new standards in TV ad measurement
Feb 12 2015 5:00 PM
This article first appeared in AdExchanger.
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Ooyala News, Analytics
The state of video: expansion, not exodus
Dec 09 2014 12:30 AM
“We have passed from an era where it was necessary to build a purpose- specific pathway to deliver video. The innovation of Internet Protocol 
has freed video from these closed pathways and single-purpose devices.”
SVOD, Analytics
Nielsen to measure in-home consumption of SVOD services
Nov 19 2014 5:00 AM

Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.

EMEA, Analytics, Mergers & Acquisitions
Kantar snaps up Civolution’s audio watermarking unit
Oct 21 2014 1:00 PM

Audience measurement firm Kantar Media has acquired the audio watermarking unit of Civolution, strengthening the firm’s audience measurement technologies and opening up new and exciting opportunities around second screen activation.

Civolution’s audio watermarking technology is deployed in hundreds of broadcast channels across the world and is used for audience measurement and second screen synchronization. 

Ooyala releases Q2 2014 Global Video Index
Online Video, Mobile, Ooyala News, Analytics
Ooyala’s Global Video Index sees soaring mobile viewing, a hot topic at IBC
Sep 15 2014 3:00 AM

AMSTERDAM – At last week's Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

Online Video, Big Data, Analytics
Study shows strong growth for OVPs through at least 2018
Jul 15 2014 9:00 AM

The global online video platform market is poised to grow at a CAGR of better than 13% through 2018, a new report says.

Big Data, Online Video Advertising, Online Video, Analytics
ABC takes a deep dive into programmatic ad tech, hires former Videology VP
Jul 11 2014 9:00 AM

ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales.

Video Index, Big Data, Analytics, Events, Ooyala News
Join us for ‘Inside the Numbers: Ooyala’s Q1 Global Video Index Webinar’
Jul 08 2014 9:00 AM

Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share.

What else?