The over-the-top and SVOD virus is spreading across Australia with record-setting subscription numbers and usage figures being tossed around like rugby balls at a barby.
But, consumers are finding there may be a price to pay for ditching more traditional appointment-based TV: Recurring ads and ad loads on free catch-up TV services.
Consumer behavior has shifted significantly during the 2015 fall season, according to a new study, calling into question the validity and value of Live+7 ratings, and providing new insight into Fox’s just announced decision to abandon overnight ratings for its non-sports programming.
Fox says it’s no longer planning to release overnight ratings – which are supplied by Nielsen and measure live or same-day viewing – because, “the connections between viewers and our shows today are more complex and, in many ways, deeper than ever – but they no longer only happen overnight.”
It’s the first network to step away from the measurement system that has been the go-to source for determining how popular a TV show is.
Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.
This video is part 2 of a 2-part series. If you missed it, watch part 1 here.
Ever wonder how video providers get actionable insights on content placement, programming and advertising from the billions of bits of data at their disposal? Do you nervously pretend to know what Splunk and Hive are at Silcon Valley cocktail parties?
Big data – in the form of predictive analytics – and consumers’ continued migration to tablets and mobile phones are prompting more brands to move money into digital advertising.
A new study from Juniper Research shows that global brand and retail spend on digital marketing activities will reach $200 billion this year, up 15% over 2014.
Nearly three-quarters (72%) of consumers aged 14-25 regard streaming as one of the most valuable services, compared to just 58% who cite pay TV. These “Trailing Millennials,” said a new survey, spend 57% of their time watching TV programs on mobile devices and computers, far higher than other age groups.
Consumption of mobile video – especially among Millennials and Gen Edge users who often see the screen as their first and sometimes only choice -- has doubled over the past year and grown more than 532% since 2012.
TiVo Research and Analytics and programmatic TV ad platform clypd are partnering on a product that’s designed to help media owners understand their audiences' media consumption patterns.
The deal, said TiVo, will allow users of its data products to go directly from analytics to targeted investment in television against their optimal desired audience.
Don’t miss Tuesday’s webinar, Inside the Numbers, where we take a deeper dive into the Q4 2014 Video Index.
The free webinar will take a look at mobile video views – which soared in December – and how the continuing migration of advertising dollars from broadcasters and publishers is changing the landscape of online video.