Analytics

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Nielsen close to collecting out-of-home viewing data, sorta
Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016 5:15 AM

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

IBC notes: Programmatic, big data seen as key to industry growth
Analytics, Programmatic, EMEA
IBC panel: Programmatic, big data seen as key to industry growth
Sep 09 2016 1:45 PM

Programmatic advertising based on data that helps drive personalization is destined to be increasingly adopted as content owners look for ways to better monetize their assets.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

Hulu nears 12M subs as it sees 33% growth in past 12 months
SVOD, Content, Analytics
Hulu nears 12M subs as it sees 33% growth in past 12 months
May 04 2016 8:00 AM

Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.

Rovi buys TiVo for $1.1B
Mergers & Acquisitions, Big Data, Analytics
Rovi buys TiVo for $1.1B
Apr 29 2016 6:30 AM

Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.

Rovi, which primarily provides digital entertainment guides, will pay $10.70 per share, a 13.6% premium on TiVo’s price Thursday.

ComScore delivers first cross-platform video ratings to clients
Analytics
ComScore delivers first cross-platform video ratings to clients
Apr 19 2016 7:45 PM

ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.

The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.

On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Big Data, Analytics, Pay TV
On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Apr 04 2016 8:45 AM

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

Report: SVOD use rises, and with it so does intent to cord cut
Research, Analytics, SVOD, APAC, Cord Cutting
Report: As SVOD use increases, so does intent to cord cut
Mar 17 2016 6:45 AM

Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.

North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).

Study: Traditional TV losing viewing time to online services, but all is NOT lost
Online Video, SVOD, Analytics
Study: Traditional TV losing viewing time to online services, but all is NOT lost
Feb 26 2016 5:00 AM

The recipe for a successful – or at least a popular – over-the-top (OTT) or subscription video on-demand (SVOD) is a relatively simple one:

Sling TV leverages real-time data to create personalized content guide, new UI
Cloud TV, Analytics, Millennials
Sling TV leverages real-time data to create personalized content guide, new UI
Jan 06 2016 7:15 AM

Navigating Sling TV just got a little easier – or, perhaps, just got a lot more like Netflix and Amazon Prime -- pushing the most popular shows to the top of its listings rather than siloing content in traditional channels.

The new UI leans heavily on real-time data collected from viewers to create personalized offerings, something that’s crucial for content owners looking to engage audiences in an increasingly crowded content space.

http://www.ooyala.com/videomind/blog/ooyala-q3-video-index-european-mobile-video-views-top
Sports, Analytics, LatAM
NBC taps TiVo for help in measuring reach of 2016 Rio Games across platforms
Dec 14 2015 7:15 AM

NBCUniversal and TiVo Research will partner on audience measurement for the 2016 Rio Oylimpic Games, looking to get a better picture of cross-platform measurement during the event.

As more viewers have moved online – especially to mobile devices, which now make up nearly 50% of all online video views – the deal will provide single-sourced measurement with the help of RealityMine to study consumer uptake.

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