Ad blocking has become a growing problem, with some European publishers seeing more than one-third of their ads being blocked.
Dublin-based PageFair, which advises publishers how many visitors are blocking their ads, said more than one-third (33.7) of all ads directed at Polish viewers are blocked, with Argentina (33.5), Sweden (33.4%), Finland (32.2%) and Germany (30.4%) following.
A new report from IPG Mediabrands Magna Global offers a juicy outlook for adtech players in the video industry, with a forecast $10 billion in TV ad budgets expected to run through programmatic platforms by 2019.
Not only are programmatic budgets expected to swell, so are the average value of programmatic buys across platforms, according to an Ad Age story.
A growing online video market in Brazil – it’s the second-largest OTT market in Latin America behind Mexico – is prompting AOL to deploy its programmatic video ad platform to the country.
AOL, which was acquired by Verizon two weeks ago, is hoping to grab a share of the $3 billion digital ad market with help from partner ROIx, Brazil’s largest first party data network.
Cablevision is betting its new addressable advertising product– the Total Audience Application -- that it announced two weeks ago would be a hit with advertisers and it is… at least for one very big name.
Annual global advertising spend on mobile devices is expected to more than double to $105 billion by 2019, up from an estimated $51 billion this year.
A new study from Juniper Research, Digital Advertising: Online, Mobile & Wearables 2014-2019, also forecasts that Programmatic advertising will drive the growth in digital advertising as the technology advances over the coming years.
Just how big is video on demand destined to be? Time Warner CEO Jeff Bewkes, during today’s earnings call with analysts, didn’t mince any words:
“What is very clear is that all the TV in the world is going to go on demand,” Bewkes said in answer to a question about the SVOD landscape and the environment of the future.
“The subscription VOD market in the U.S. is growing and strong,” he said, and more traditional players are realizing it also is a crucial part of their future.
Over-the-top video was identified as the biggest threat to the traditional TV industry in a recent survey. It also was identified as the biggest driver of innovation and a major opportunity.
Nearly 88% of respondents to Informa Telecom’s “Connected 100 Survey” identified OTT as the No. 1 key driver of innovation in the industry, followed by 4K/UHD video (77.5%). Linear TV was at the bottom of the heap, with only 7.5% of respondents saying they believed it was of growing importance.
Ooyala earlier this month hosted a breakfast forum in London that attracted a range of video professionals from across the United Kingdom. The group gathered to discuss some of the most pressing topics facing broadcasters and publishers today.
Programmatic for T/V - Hopes and Fears
With less than a week to go before the NAB Show kicks off, I’m sure most of you already have your dance cards filled… but you’ll want to add one more line to your Tuesday afternoon schedule.
Ooyala is hosting – along with Akamai – its annual tailgate party out in the Silver parking lot near the North Hall.
In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial officer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.
In part 2 of this segment, Rags talks about tackling some of the issues standing in the way of programmatic advertising for TV, including pricing and transparency, online currency and lack of standards.
TiVo Research and Analytics and programmatic TV ad platform clypd are partnering on a product that’s designed to help media owners understand their audiences' media consumption patterns.
The deal, said TiVo, will allow users of its data products to go directly from analytics to targeted investment in television against their optimal desired audience.