Ad Technology

It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

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Ad Technology
How Will Political Campaigns Reach Voters Who Are Avoiding Ads?
Jan 28 2016 11:30 AM

This post originally appeared in AdExchanger.

Report: Programmatic ads spend intent doubles since 2015
Programmatic, Ad Technology, Mobile
Report: Programmatic ad spend intent doubles since 2015
Jan 22 2016 7:45 AM

An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.

That’s more than twice the number that had similar plans a year ago.

Ad Technology, Online Video Advertising
AOL enters strategic partnership with Taboola, takes equity stake
Jan 20 2016 8:45 AM

AOL is getting more focused on discovery and recommendation, entering a strategic partnership with content recommendation firm Taboola; the deal includes AOL’s taking an equity stake in the company.

AOL will integrate Taboola's discovery platform across all of its premium brands in the United States, Canada and United Kingdom, including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail and MapQuest.

Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Big Data, Ad Technology, OTT
Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Jan 20 2016 6:00 AM

There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes.

For years those execs have challenged the accuracy of basing a TV show’s popularity on the viewing habits of 25,000 Nielsen homes and even when the company recently bumped that sample to 40,000 homes – out of 116.4 million potential TV households – critics scoffed at the move.

Hello brands, is it me you’re looking for?
Ad Technology
Hello brands, is it me you’re looking for?
Jan 19 2016 12:45 PM

Social app Snapchat’s strategy to compete with Facebook for ad dollars involves a number of elements, including a greater focus on interest-based ads, Ad Age recently reported.

Sorosh Tavakoli, SVP of Ad Tech, Ooyala
Ad Technology
Don’t “Fire” Flash Just Yet – Why Publishers Need It
Dec 15 2015 8:15 AM
This post originally appeared in AdExchanger 
 
Maria Flores, VP of Programmatic, Ooyala
Ad Technology
Video ad viewability: A 5-step survival guide for publishers
Nov 05 2015 9:30 AM
This article originally appeared in eMarketing + Commerce
 
Viewability. What’s all the fuss?
 
Ooyala hires former Facebook exec, Scott Braley, as its new general manager of programmatic
Ad Technology, Programmatic, Ooyala News
Q&A with Scott Braley, Ooyala's new general manager of programmatic
Nov 03 2015 8:00 AM
Q: You were previously at OpenX, Facebook, Microsoft, etc - what excited you about Ooyala’s position and opportunity in the ad tech market that compelled you to join the team? 
 
Programmatic spend to grow 160% by 2019, despite lack of understanding by many
Programmatic, Ad Technology
Programmatic spend to grow 160% by 2019, despite lack of understanding by many
Sep 28 2015 12:00 PM

Magna Global has upped its forecast for the programmatic ad industry, saying it expects display and video ads bought with the technology to increase nearly 50% this year to more than $14.2 billion globally, and said it expects programmatic to more than double by 2019 to about $37 billion.

In 2015, the expected spend on display and video advertising overall is forecast to be about $46 billion overall.

Video programmatic advertising expected to exceed non-programmatic by 2020
EMEA, Ad Technology, Programmatic
Video programmatic advertising expected to exceed non-programmatic by 2020
Sep 15 2015 8:30 AM

Video programmatic ad revenue in Europe is expected to reach almost $423 million ($375 million euros) this year, more than 20 times what it was in 2012. And, says a new report, that total is expected to reach $2.22 billion (1.97 billion euros) by 2020, exceeding the revenue generated by non-programmatic buying.

The annual growth rate between 2015 and 2020 is expected to near 40%.

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