This post originally appeared in AdExchanger.
An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.
That’s more than twice the number that had similar plans a year ago.
AOL is getting more focused on discovery and recommendation, entering a strategic partnership with content recommendation firm Taboola; the deal includes AOL’s taking an equity stake in the company.
AOL will integrate Taboola's discovery platform across all of its premium brands in the United States, Canada and United Kingdom, including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail and MapQuest.
There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes.
For years those execs have challenged the accuracy of basing a TV show’s popularity on the viewing habits of 25,000 Nielsen homes and even when the company recently bumped that sample to 40,000 homes – out of 116.4 million potential TV households – critics scoffed at the move.
This post originally appeared in Broadcasting & Cable
Magna Global has upped its forecast for the programmatic ad industry, saying it expects display and video ads bought with the technology to increase nearly 50% this year to more than $14.2 billion globally, and said it expects programmatic to more than double by 2019 to about $37 billion.
In 2015, the expected spend on display and video advertising overall is forecast to be about $46 billion overall.
Video programmatic ad revenue in Europe is expected to reach almost $423 million ($375 million euros) this year, more than 20 times what it was in 2012. And, says a new report, that total is expected to reach $2.22 billion (1.97 billion euros) by 2020, exceeding the revenue generated by non-programmatic buying.
The annual growth rate between 2015 and 2020 is expected to near 40%.