Ad Technology

It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

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Dish launches addressable advertising specific to Spanish-language networks
Ad Technology, Pay TV
Dish launches addressable advertising specific to Spanish-language networks
May 17 2016 6:15 AM

Advertisers will be able to target their ads on eight Latino networks to specific households using anonymized secondary demographic data on Dish Network and Sling TV.

Programmatic, Ad Technology
Report: Ad fraud slides 21% in Q4 as viewability increases
May 17 2016 5:00 AM

Recent research released by Integral Ad Science said programmatic ad fraud was down nearly 21% in Q4 2015 compared to a year ago, with viewability for ads up nearly 21% quarter-over-quarter. It was the fifth consecutive quarter ad fraud decreased for both programmatically bought ads as well as those purchased directly from publishers, the report said.

Ad Age in January reported that ad fraud could increase to $7.2 billion from a forecast $6.3 billion in 2015.

Research, Ad Technology
Ad blocking could cost publishers $27 billion in lost revenue by 2020
May 11 2016 9:15 AM

Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 -- to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad blocker industry and the increased adoption of ad blockers by Millennials.

Juniper Research, in its Worldwide Digital Advertising: 2016-2020 report, said ad blockers are becoming more sophisticated and difficult to overcome as they pour more money into development.

Study shows programmatic ad growth CAGR of 20.56%; LatAm, APAC soaring
Ad Technology, Programmatic, APAC, LatAM
Study shows programmatic ad growth CAGR of 20.56%; LatAm, APAC soaring
May 10 2016 6:00 AM

Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for programmatic advertising, according to the report from Research and Markets.

The study said increased use of the Internet generates significant data, making it easier to identify target audience.

Comcast buys French programmatic platform StickyAds.tv
Mergers & Acquisitions, Ad Technology
Comcast buys French programmatic platform StickyAds.tv
May 09 2016 6:00 AM

Comcast reportedly has acquired French ad video tech company StickyAds.tv, in a deal that published reports say is worth at least $100 million.

StickyAds.tv is a supply side platform that Recode reported will become part of Comcast’s FreeWheel ad unit. The cableco bought FreeWheel just two years ago.

The Paris-based startup helps publishers and TV broadcasters sell their video advertising inventory online and on TV.

2016 seen as ‘pivotal year’ for programmatic video ad buying in US, mobile surges in 2017
Ad Technology, Programmatic, Mobile
2016 seen as ‘pivotal year’ for programmatic video ad buying in US, mobile surges in 2017
Apr 05 2016 8:45 AM

A new report posits that 2016 represents a tipping point for programmatic buying of video ads in the United States, claiming 56% of all digital ad spending.

A report from eMarketer said 2016 programmatic video ad spend could top $5.51 billion, nearly a quarter of all digital display ad spending.

Overall, two-thirds of the $22.1 billion in digital display ad spending, also is expected to be programmatic.

AOL rolling out ‘self-serve’ programmatic buying for linear TV
Programmatic, Ad Technology, Broadcaster
AOL rolling out ‘self-serve’ programmatic buying for linear TV
Apr 04 2016 8:15 AM

AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads on linear TV. The new software gives agencies more control over the data they use and money they spend.

Dish patents technology that lets viewers watch ads in exchange for free content
Ad Technology, OTT, Pay TV
Dish patents technology that lets viewers watch ads in exchange for free content
Mar 08 2016 6:45 AM

Steve Donohue, publisher of the Donohue Report, spends a lot of time combing through U.S. Patent Office files for hints about what the future of digital media holds.

His latest find? A patent that could allow Dish Network subscribers to earn “credits” for watching ads that they then could exchange to get free access to premium and pay-per-view content.

AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Ad Technology, Programmatic, Pay TV
AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Mar 03 2016 7:30 AM

AT&T says it’s planning to offer programmatic advertising for AT&T U-verse TV and DirecTV subscribers, enabling brands to buy linear TV ads on cable networks the two services carry.

The operator is targeting Q3 for deployment after beta testing with a handful of brands. At the end of the testing, it will offer select advertisers the opportunity to use a private marketplace to buy ads, using ad tech from Videology.

UK Three, Three Italy opt for network-level ad blocking in name of consumer; but, who really wins?
EMEA, Mobile, Ad Technology
UK Three, Three Italy opt for network-level ad blocking in name of consumer; but, who really wins?
Feb 23 2016 3:30 AM

A pair of European mobile carriers are signing on to block ads to mobile devices at the network level, a move that will potentially disrupt the business models of website publishers and app makers who rely on ads to support their content.

UK Three and Three Italy say they plan to utilize technology from Israeli firm Shine, which has been deployed in the Digicel Group’s network in some parts of the Caribbean since last autumn, that block ads at the server level.

Publisher, Ad Technology
The publisher’s platform dilemma
Feb 17 2016 1:30 PM

This post originally appeared in Video Ad News.

Ad Technology, Online Video Advertising
What the LiveRail shutdown means for video publishers and the market
Feb 01 2016 2:00 PM
On January 7, to my surprise, Facebook announced the shutting down of LiveRail’s ad serving product. A couple of months earlier when Facebook shut down roughly one third of their non-desired customer base (smaller and less known and probably questionable publishers), I thought the focus would shift towards larger and more premium publishers.

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