Ad Technology

It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

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In UK, view-through rate remains key indicator for brands, agencies
EMEA, Ad Technology
In UK, view-through rate remains key indicator for brands, agencies
Jul 20 2016 5:45 AM

More than half (58%) of U.K. advertisers and agencies optimize campaigns using view-through rate as the priority when looking at campaign objectives, according to a new report.

According to the report, from ad-tech firm Videology, two thirds of U.K. campaigns in Q2 2016 targeted more than one device, as brands continue to plan digital video holistically.

Other highlights from the report:

Ad Technology, Programmatic, EMEA
Programmatic Video: Growth Influencers In U.S., Europe
Jul 14 2016 2:45 PM

This post originally appeared in MediaPost

How will programmatic video expand globally in the months and years to come?

Ad Technology, Online Video Advertising
eMarketer: US programmatic TV ad spend CAGR near 143% through 2018
Jun 29 2016 7:00 AM

U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015.

The forecast, from eMarketer, shows programmatic ad spend increasing from 0.5% of TV ad spending to 6% over the next three years. Programmatic is expected to total just over $710 million this year and $2.16 billion in 2017.

APAC, Ad Technology, Research
PwC says programmatic is helping to spur Japan’s media market
Jun 27 2016 11:00 AM

PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Japan’s media market to $170 billion by 2020, from its current $154 billion.

Ad blocking in US expected to hit 32% in 2017
Ad Technology, Mobile
Ad blocking in US expected to hit 32% in 2017
Jun 23 2016 10:00 AM

More than a quarter of U.S. Internet users are likely to use ad-blocking technology this year, a 6% increase from a year ago, a new study says. And, it’ll be worse next year, with forecasts expecting nearly a third (32%) of Internet users to use ad blockers.

eMarketer reports that nearly 87 million Americans will block ads in 2017, up frpom just less than 70 million this year and 52 million a year ago.

EMEA, Ad Technology
2017 will be launching point for programmatic
Jun 23 2016 6:30 AM

Is 2017 the year programmatic advertising takes off? No doubt, Tim Barnes, chief product officer of AudienceScience told The Drum.

“Next year will truly be the year where we are starting to see a lot of adoption of actual programmatic buys across the medium,” he said in an interview at Cannes this week.

And, he said, TV eventually will be totally addressable… eventually.

As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Ad Technology, Publisher
As newspapers are dogged by falling circulation, ad sales, NY Times looks to take a bite out of ad blockers
Jun 22 2016 8:15 AM

The New York Times is tired of fighting ad-blocking technology – which its chief executive called unfair and deceptive – and will launch a higher-priced ad-free digital subscription aimed at helping customers do the right thing while helping the company.

Ad blockers globally cost publishers an estimated $24 billion in unrealized ad revenue in 2015 as more than 200 million consumers used the technology.

Facebook’s rumored post-LiveRail play not getting much love from publishers
Ad Technology
Facebook’s rumored post-LiveRail play not getting much love from publishers
Jun 21 2016 6:15 AM

Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with their own alternative for most of their programmatic needs, according to a published report.

Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Online Video Advertising, Ad Technology
Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow
Jun 10 2016 9:00 AM

U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending on the Internet in four years, according to a report from the Interactive Advertising Bureau’s (IAB) Internet Advertising Revenue Report conducted independently by PwC U.S.

Mobile ad blocking up 90% Y/Y; most of consumers who know what ad blocking is use it
Ad Technology, Mobile, APAC
Mobile ad blocking up 90% Y/Y; most of consumers who know what ad blocking is use it
Jun 02 2016 10:15 AM

More bad news for publishers – ad blocking is spreading like a virus among consumers.

Ad Technology, EMEA, Monetization
Use of ad-blocking technology in Nordic region tops 30%
Jun 02 2016 7:30 AM

Sweden has the highest percentage of consumers using ad-blocking technology, according to a new report that says ad blocking generally is widespread in the Nordics.

In Sweden, ad blocking on computers among users aged 15-74 approaches 40%, said the report from Mediavision, while in Finland, Denmark and Norway it’s closer to 30%.

APAC, Programmatic, Ad Technology
Australia tops APAC in programmatic use, as adoption in region expands
May 23 2016 6:00 AM

Nearly half (48%) of Australian marketing execs say they use programmatic buying, helping to push the APAC region’s programmatic use to 41%. Just trailing, at 46%, are advertising execs in Japan and Singapore.

Forrester Consulting said nearly all of the respondents (96%) to its survey who already were using programmatic said they plan to continue investing in the ad technology over the next two years, with 82% saying they were satisfied or highly satisfied with their experiences.

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