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More than 20% of the $49.5 billion in Internet advertising -- $10.1 billion – was bought using programmatic ad technology, a new study said.
And, according to the Interactive Advertising Bureau’s inaugural Programmatic Revenue Report, about 70% of programmatic revenue came through open auctions.
There appears to be no end to the amount of video entertainment Americans will consume, with a new study out today that says the average U.S. broadband household now watches 13 hours of Internet video… without reducing their traditional TV time.
But, Parks Associates said, Internet video accounts for more consumption than broadcast and pay-TV sources for three key consumer segments.
With 80-90% of global consumer Internet traffic expected to be all forms of video by 2019, the European Commission is moving to make sure it has a clear picture of what that means.
The Commission this week is launching a “public consultation” regarding Europe’s audiovisual media rules, looking at:
How well its current framework regulating Europe’s audiovisual media landscape (the so-called Audiovisual Media Services Directive – AVMSD) works, and for eways to improve it.
Looking to leverage the growing audience for online video, European broadcaster RTL Group is creating a new division within the company called “the “RTL Digital Hub,” which will have a large part of its focus on North America.