Ooyala’s new white paper, A World Beyond MAM: What Broadcasters Need to Know About Media Logistics, discusses the demands that broadcasters now face in two distinct areas: content creation and delivery across linear and OTT platforms.
They’re stymied by the fact that these activities are all still so disconnected, while they’re facing mandates for greater cost reduction, revenue growth and content output. Industry watchers believe this content uptick will continue, predicting that by next year, the output could reach more than 500 scripted shows.
As video assets have grown exponentially to match a proliferation of outlets across many screens, broadcast operations now require complex coordination that has moved far beyond traditional siloed media asset management systems (MAMs) towards platforms that integrate and orchestrate the entire video supply chain. In short: media logistics.
Whether production operations are large or small, local or global, media logistics is a necessity for broadcasters to survive and thrive today.
Case in point:
A European broadcast TV producer was looking to syndicate content to different social media outlets and needed to track how the different channels were performing. Not having a centralized content management was hampering their ability to expand content syndication to multiple social, OTT, and broadcast platforms.
Leveraging the asset management and workflow orchestration in the Ooyala Flex media logistics platform, the TV producer was able to migrate existing broadcast master distribution to a service built on Ooyala Flex. This shift enabled them to create custom workflows and packaging for syndication and broadcast partners.
The white paper looks at the shortfalls of MAM-only workflows, and lessons for broadcasters to keep in mind when choosing a workflow solution for today’s world, including:
- Prioritize comprehensive Integration across video operations
- Harness a platform that delivers Configurability to meet specific needs
- Think about Adaptability for the future
- Understand that having a Data-First Focus is the foundation for content success
With media logistics, companies can successfully navigate this new content world and transform their content operations.
For more insights, download the white paper here