The world of content is moving beyond media asset management

By Paula Minardi on Nov 01 2016 at 7:15 AM

Ooyala’s new white paper, A World Beyond MAM: What Broadcasters Need to Know About Media Logistics, discusses the demands that broadcasters now face in two distinct areas: content creation and delivery across linear and OTT platforms.

They’re stymied by the fact that these activities are all still so disconnected, while they’re facing mandates for greater cost reduction, revenue growth and content output. Industry watchers believe this content uptick will continue, predicting that by next year, the output could reach more than 500 scripted shows.

As video assets have grown exponentially to match a proliferation of outlets across many screens, broadcast operations now require complex coordination that has moved far beyond traditional siloed media asset management systems (MAMs) towards platforms that integrate and orchestrate the entire video supply chain. In short: media logistics.

Whether production operations are large or small, local or global, media logistics is a necessity for broadcasters to survive and thrive today.

Case in point:

A European broadcast TV producer was looking to syndicate content to different social media outlets and needed to track how the different channels were performing. Not having a centralized content management was hampering their ability to expand content syndication to multiple social, OTT, and broadcast platforms.

Leveraging the asset management and workflow orchestration in the Ooyala Flex media logistics platform, the TV producer was able to migrate existing broadcast master distribution to a service built on Ooyala Flex. This shift enabled them to create custom workflows and packaging for syndication and broadcast partners.

The white paper looks at the shortfalls of MAM-only workflows, and lessons for broadcasters to keep in mind when choosing a workflow solution for today’s world, including:

  • Prioritize comprehensive Integration across video operations
  • Harness a platform that delivers Configurability to meet specific needs
  • Think about Adaptability for the future
  • Understand that having a Data-First Focus is the foundation for content success

With media logistics, companies can successfully navigate this new content world and transform their content operations.

For more insights, download the white paper here

 

READ THESE NEXT

camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT. 
 
skateboarder
Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017 1:45 PM
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.