What are your firsts in 2016?

By Susmitha Vakkalanka on Dec 22 2016 at 1:30 PM
As the year comes to an end, I reminisce over some of the things I did. A few firsts come to my mind. I watched a live Opera for the first time ever. 2016 also happens to be the year I finally watched a Broadway show live in a theater.
 
And there are many firsts for live streaming this year: Periscope integrated with Twitter timeline. Facebook launched Facebook live for all users. Youtube announced live streaming on mobile. Tumblr launched live streaming through multiple platforms. 
 
What has that to do with Opera and Broadway?
 
Well, it is also a year of firsts for both. Opera and Broadway were streamed live to a worldwide audience for the first time in history. And Ooyala powered them both
 
With Ooyala’s solution, BroadwayHD, on June 30 this year became the first company ever to live stream a musical (“She Loves Me”) from Broadway in New York City to any fan, anywhere and on streaming devices. And to keep up with new trends and demands, the Vienna State Opera introduced the live at home video streaming service leveraging Ooyala Live platform. 
 
While this is not the same a live experience in the theater, online streaming brings Opera and Broadway closer to its fans in an affordable way. Live streaming gives more opportunities to grow audience, convert them to fans and engage with them in new interactive ways.
 
Broadway HD is an on-demand streaming service for live theatre, launched by Stewart Lane, six-time Tony Award winning Broadway producer, and Bonnie Comley, three-time Tony Award winning Broadway producer, writer and performer, with the goal of bringing the theatre experience to a wider audience, offering fans an opportunity to watch musicals and plays, wherever and whenever.
 
BroadwayHD now offers viewers access to theatre-based productions, including live streaming of productions or behind-the-scenes looks at the Tony Awards. And is able to drive revenue, offering fans the options of transactional or subscription service.  
 
Viewers loved it! 
 
Vienna State Opera is one of the world's top opera houses, staging 400 performances of 50 different works. Vienna State achieved something that no other Opera house has done before. Ooyala enables live broadcasts of the shows from Vienna as a premium pay per view service, with as-live performances released at times suitable for different time zones, including VOD recordings for on-demand playback.
 
In the words of Christopher Widauer, haad of digital development for the Opera, "We have customers who are very demanding, they want to watch an opera as if they’re sitting in the room. Ooyala makes that possible."
 
As the year draws to an end and a new year is on the horizon, hope to see many firsts for your video service, for Ooyala and for online video.
Posted in: 

READ THESE NEXT

Live Streaming, OTT
What are your firsts in 2016?
Dec 22 2016 1:30 PM
As the year comes to an end, I reminisce over some of the things I did. A few firsts come to my mind. I watched a live Opera for the first time ever. 2016 also happens to be the year I finally watched a Broadway show live in a theater.
 
Wrapping up 2016 on a high note for streaming industry, consumers
OTT, Live Streaming, Cloud TV
Wrapping up 2016 on a high note for streaming industry, consumers
Dec 19 2016 7:15 AM

A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.

UHD, Live Streaming
YouTube adds 4K support for live streaming
Nov 30 2016 3:15 PM

There still may be a paucity of content and just a sliver of buy-in among consumers, but YouTube is going all in with 4K/UHD, offering content providers the opportunity to live stream 4K live streams for 360-degree video and standard video.

In a blog post, YouTube said the format will let creators and partners stream high-resolution video, and let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices.

Instant clipping and instant sharing with Ooyala Live
Ooyala News, Live Streaming
Instant clipping and instant sharing with Ooyala Live
Nov 11 2016 9:00 AM

The way we watch sports today has changed. Not only do more and more fans catch sports online (95% of total TV sports program viewing occurred on a live basis in Q4 2015, according to a Nielsen report), but they also expect to watch and share highlights right away. Users no longer wait for end of the day broadcasts of replays.