Welcome To The New TV

By Greg Franzese on Feb 10 2012 at 8:00 AM
After working and sleeping, people spend more time watching TV than any other activity (breathing is a close second). But new data from Nielsen shows that online video and the proliferation of connected screens are changing the way we watch it. Young people, specifically, are spending less time in front of the TV set and cable box. Quoting from a recent New York Times article:
The divide along a demographic line reveals the effect of Internet videos, social networks, mobile phones and video games -- in short, all the alternatives to the television set that are taking up growing slices of the American attention span. Young people are still watching the same shows, but they are streaming them on computers and phones to a greater degree than their parents or grandparents do.
This news is especially important when you consider the source. This data isn’t from a streaming video start up with an ideological axe to grind. These numbers are coming from Nielsen -- the TV ratings people. 
When some minor research outfit publishes a survey “proving” that cord-cutting is real, people have every right to be a bit skeptical. Conversely, when cable companies issue their own surveys showing that cord cutters aren’t real or that the trend will be short-lived, people should consider the the biases and motives behind the findings. We’ve looked at this issue before and believe that focusing on data -- not hype -- is the only way to accurately assess the changing media landscape. And the Nielsen findings are in line with our own data. 
Without a doubt, new technologies (and viewing habits) are posing both challenges and opportunities for video programmers and providers. We’re arguably approaching a tipping point of rapid IPTV adoption. “If the trends hold,” argues the Times, “the long-term implications for the media industry are huge, possibly causing billions of dollars in annual advertising spending to shift away from old-fashioned TV.”
This is TV now. It’s tablets and social video and interactive, personalized advertising. For those of you keeping score at home, this industry is well past early adopter territory. Sure, industry pubs and tech press covered the Nielsen findings. But so did the New York Times. Even The Kansas City Star had an article about how these connected devices are changing TV this week. The transition from old to new distribution models is no longer a matter of if -- it is a matter of when.  
The secret of online video is that it’s not a secret anymore. This is the new TV. And it’s already here.
Posted in: 


thePlatform realigns under Comcast Wholesale
OTT, Online Video
thePlatform realigns under Comcast Wholesale
Oct 13 2015 7:30 AM

One-time startup thePlatform, was acquired by Comcast in 2006 from founder Ian Blaine; it's been operating as a standalone unit since, but, no more. The company said it is now under the guidance of Comcast Wholesale.

Marty Roberts, co-CEO of the company for a little more than the past year, has left the Seattle-based online video platform and Jamie Millar, who served with Roberts as co-CEO, now will report to Comcast Wholesale SVP and GM Matt McConnell.

LatAm OTT revenues, subscribers expected to more than triple by 2018
LatAM, SVOD, Online Video
LatAm OTT revenues, subscribers expected to more than triple by 2018
Sep 21 2015 5:45 AM

Latin America’s crowded OTT market is expected to generate $1.84 billion in revenue by 2018, up 262% from $509.2 million in 2014.

Researcher Dataxis looked at transactional video one demand (TVOD) as well as subscription (SVOD) and download to own (DTO) service revenues in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

Currently, nearly 90 services operate in the region.

UHD, Online Video
Industry alliance targets new royalty-free, open source 4K codec
Sep 01 2015 9:15 AM

Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).

The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.

ESPN plans deep coverage of US Open in US & Latin America as Williams looks for Slam
LatAM, Sports, Pay TV, Online Video
ESPN plans deep coverage of US Open in US & Latin America as Williams looks for Slam
Aug 31 2015 7:30 AM

With Serena Williams looking to net the first calendar year Grand Slam in nearly three decades, the U.S. Open will be presented on ESPN exclusively starting Aug. 31, with the Women’s title match on Saturday, Sept. 12 and the Men’s on Sunday, Sept. 13.

The coverage will be massive, with more than 130 hours on ESPN, ESPN2 and WatchESPN and another 1,100 hours on ESPN3.

Last year, just 100 hours was on TV and 400 on ESPN3.