Welcome To The New TV

By on Feb 10 2012 at 8:00 AM
After working and sleeping, people spend more time watching TV than any other activity (breathing is a close second). But new data from Nielsen shows that online video and the proliferation of connected screens are changing the way we watch it. Young people, specifically, are spending less time in front of the TV set and cable box. Quoting from a recent New York Times article:
The divide along a demographic line reveals the effect of Internet videos, social networks, mobile phones and video games -- in short, all the alternatives to the television set that are taking up growing slices of the American attention span. Young people are still watching the same shows, but they are streaming them on computers and phones to a greater degree than their parents or grandparents do.
This news is especially important when you consider the source. This data isn’t from a streaming video start up with an ideological axe to grind. These numbers are coming from Nielsen -- the TV ratings people. 
 
When some minor research outfit publishes a survey “proving” that cord-cutting is real, people have every right to be a bit skeptical. Conversely, when cable companies issue their own surveys showing that cord cutters aren’t real or that the trend will be short-lived, people should consider the the biases and motives behind the findings. We’ve looked at this issue before and believe that focusing on data -- not hype -- is the only way to accurately assess the changing media landscape. And the Nielsen findings are in line with our own data. 
 
Without a doubt, new technologies (and viewing habits) are posing both challenges and opportunities for video programmers and providers. We’re arguably approaching a tipping point of rapid IPTV adoption. “If the trends hold,” argues the Times, “the long-term implications for the media industry are huge, possibly causing billions of dollars in annual advertising spending to shift away from old-fashioned TV.”
 
This is TV now. It’s tablets and social video and interactive, personalized advertising. For those of you keeping score at home, this industry is well past early adopter territory. Sure, industry pubs and tech press covered the Nielsen findings. But so did the New York Times. Even The Kansas City Star had an article about how these connected devices are changing TV this week. The transition from old to new distribution models is no longer a matter of if -- it is a matter of when.  
 
The secret of online video is that it’s not a secret anymore. This is the new TV. And it’s already here.
Tags: 
Posted in: 

READ THESE NEXT

NAB: It’s a wrap until 2017
NAB, Broadcaster, Online Video
NAB: It’s a wrap until 2017
Apr 25 2016 9:45 AM

Last week’s NAB was, as always, loaded with new ideas and toys (although drones, I suppose, are getting to be old hat). The South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, with a number of new entrants eating up whatever available space remains.

Here are some observations from my time in Las Vegas:

Turner leads $15M funding round for Mashable’s push into TV
Online Video, Content
Turner leads $15M funding round for Mashable’s push into TV
Mar 31 2016 2:00 PM

Digital publisher Mashable has gotten its second major infusion of capital in the past year, this time from Turner Broadcasting, which led a $15 million dollar round for the online news site as it continues pushing its efforts to expand its video offerings and break into TV.

Turner Warner Investments last year led a $17 million round for Mashable.

Mashable partnering with Bravo Media to develop four short-form video series
Content, Online Video
Mashable partnering with Bravo Media to develop four short-form video series
Mar 18 2016 5:00 AM

As the importance of originals continues to grow for SVOD players like Netflix and Amazon, other arms of the digital media industry also have begun to dip their toes in the original content pool, including media company Mashable, which this week announced it would work with Bravo Media to develop a slate of new digital series.

Australians watch more online, less broadcast TV as market begins to turn
APAC, Research, Online Video
Streaming taking bigger bite of Australians’ TV viewing; broadcast viewing down
Mar 08 2016 5:30 PM

The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.