Weekly Rewind: Netflix Downgrade

By Adam Sewall on Apr 06 2012 at 9:00 AM

Netflix gets downgraded. YouTube goes 3D. Google TV is heading to Europe. All that and more in your weekly rewind.

Barclays downgrades Netflix's stock to hold, worried about looming competition from Amazon, skyrocketing acquisition costs and an increasing number of competitors.

More employers are banning access to heavy-bandwith sites, such as Pandora and Netflix, in varying degrees. Employees at Procter & Gamble, GE Aviation and Major League Baseball are occupying themselves by doing actual work.

Yet another cord cutting study has been released. Convergence Consulting Group found 1.05 million people stopped their pay TV subscriptions in 2011, rising from 1 million people the year before.

Video monetization takes an intriguing new form. SpotXchange, a video ad company, is letting viewers opt out of pre-roll ads if they pay 10 cents for each skipped ad.

The paywall effect: March Madness online traffic declines this year.

YouTube's new editing tools now include one-click 2D to 3D video conversion.

Sony's France marketing director said Google TV will head to Europe in September.

About 500 Paramount movies, including hits such as "Ferris Bueller" and "The Godfather," will be available for rental on YouTube and Google Play -- even though both of their parent companies are in a legal battle over copyright infringement.

YouTube is now buddy-buddy with Buddy Media, a marketing platform will let consumer brand clients stylize their video pages, much like Facebook pages.

Aframe, the cloud-video production platform, raised $7 million in Series A funding, and it has its sights on taking on video-editing heavyweight Avid.

Ustream launched Facebook integration, allowing users to share live videos they're watching with Facebook friends in real time.

Amazon's Instant Video service lands on the PlayStation Network (finally).

A painful week in Silicon Valley: Yahoo cuts 2,000 jobs, or about 14 percent of its workforce, and warns of more layoffs.

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OTT services like Hulu and Netflix could be crucial to service providers hoping to grow pay-TV margin and to slow or stop the migration of audiences away from the bloated pay-TV bundle.

U.S. operator Cablevision, AT&T U-verse and a handful of Tier 2 providers all recently announced plans to offer Hulu directly to their audiences, and, I suspect, the majority of service providers will join that club within the next 12 months.

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SVOD, Online Video, Pay TV
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Linear TV viewing saw a double-digit audience dip for the week of May 4-11, the fifth straight week that viewership dropped by 10% or more. The Bernstein Research audience tracker said year-over-year viewership for the week slipped 11%, according to the researcher.

The biggest hit was a whopping 22% audience drop for Kids cable network viewership from a year ago, with non-children’s viewing down 11% and broadcast networks off 10%.

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SVOD, Monetization
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The number of SVOD households in the U.S. continues to climb, with 57% of all broadband connected HH, but sharing services also has increased, cutting into potential revenues for the service provider.

And, according to research from Parks Associates, the amount of SVOD video being consumed by subscribers compared to what they're paying for it is a bargain.

SVOD subscriber numbers to see more than 260% growth by 2019
SVOD, Online Video Advertising, APAC
SVOD subscriber numbers to see more than 260% growth by 2019
May 18 2015 5:00 AM

Subscription video subscriber numbers are expected to soar more than 260% by 2019, pushing SVOD subscriber numbers to more than 332.2 million from 92.1 million today.

Juniper Research, in its Mobile and Online TV & Video: OTT, IPTV and Connected Markets 2015-2019 report says viewer demand for choice will be the primary driver for services like Netflix, Amazon Prime and Hulu.