Weekly Rewind: Netflix Downgrade

By Adam Sewall on Apr 06 2012 at 9:00 AM

Netflix gets downgraded. YouTube goes 3D. Google TV is heading to Europe. All that and more in your weekly rewind.

Barclays downgrades Netflix's stock to hold, worried about looming competition from Amazon, skyrocketing acquisition costs and an increasing number of competitors.

More employers are banning access to heavy-bandwith sites, such as Pandora and Netflix, in varying degrees. Employees at Procter & Gamble, GE Aviation and Major League Baseball are occupying themselves by doing actual work.

Yet another cord cutting study has been released. Convergence Consulting Group found 1.05 million people stopped their pay TV subscriptions in 2011, rising from 1 million people the year before.

Video monetization takes an intriguing new form. SpotXchange, a video ad company, is letting viewers opt out of pre-roll ads if they pay 10 cents for each skipped ad.

The paywall effect: March Madness online traffic declines this year.

YouTube's new editing tools now include one-click 2D to 3D video conversion.

Sony's France marketing director said Google TV will head to Europe in September.

About 500 Paramount movies, including hits such as "Ferris Bueller" and "The Godfather," will be available for rental on YouTube and Google Play -- even though both of their parent companies are in a legal battle over copyright infringement.

YouTube is now buddy-buddy with Buddy Media, a marketing platform will let consumer brand clients stylize their video pages, much like Facebook pages.

Aframe, the cloud-video production platform, raised $7 million in Series A funding, and it has its sights on taking on video-editing heavyweight Avid.

Ustream launched Facebook integration, allowing users to share live videos they're watching with Facebook friends in real time.

Amazon's Instant Video service lands on the PlayStation Network (finally).

A painful week in Silicon Valley: Yahoo cuts 2,000 jobs, or about 14 percent of its workforce, and warns of more layoffs.

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Netflix is forecast to reach nearly 70 million subscribers by the end of 2015, with one million subscribers or more in nine countries, according to a report from Digital TV Research. That’s up 28% year-over-year from 54.48 million at end-2014.

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