Vimeo buys VHX as it looks to dip into SVOD services

By Jim O'Neill on May 02 2016 at 8:15 AM

Online video platform Vimeo will acquire white-label online-video platform VHX, helping Vimeo develop subscription VOD channels for its customers that include individuals, indie creators, brands and media companies. Terms of the deal were not shared.

VHX, a Brooklyn-based start-up that organized in 2011 and a year ago raised $.58 million in a funding round led by Comcast Ventures, previously raised about $3 million from Union Square Ventures, Lerer Hippeau Ventures and Reddit Chairman Alexis Ohanian. It once counted Vimeo among its competitorts, as well as Kernel.

VHX specializes in helping content owners upload sell their content online, sort of “Nexflix for the little guy.”

CEO and co-founder Jamie Wilkinson will be joining Vimeo, reporting to Vimeo’s CEO Kerry Trainor, and will bring along his score of employees.

“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television,” Trainor said, in a statement. “We’re excited to add VHX’s team and technology to our streaming marketplace. As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”

VHX’s platform supports iOS and Android mobile devices, Apple TV’s tvOS, Roku and Web browsers.

Vimeo says it sees more than 280 million monthly users and has been expanding it original content with comedy specials, original series and some programming from YouTube creators.

Stay tuned.

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