The impact of social media is being felt in the TV industry as an increasing number of viewers say sites like Facebook and Twitter make them aware of more programs, help them enjoy television more and even watch more live TV.
Nielsen reports that the number of viewers who say their awareness of programs increased because of social media increased nearly 39% Y/Y, rising to 25% in 2013 from 18 in 2012.
And, said the company, 15% of users surveyed said they enjoy TV more because of social media, a 36% increase since 2012.
Nielsen also said social TV reaches across ethnic groups, with Hispanics, for example, being more aware of programming (32%), enjoying watching (26%) and watching more live TV (18%) than any other groups because of social media.
Aside from being seen as a possible audience driver, social TV also is seen as an avenue for advertisers looking to leverage the momentum of social conversations.
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