UK sees sharp decline in live TV watching in viewers under 35

By Jim O'Neill on Jul 12 2016 at 8:45 AM

Overall TV viewing in Great Britain has dropped dramatically among all viewers, but especially among those under 25, who are watching 25% less TV per day than they were in 2010.And, according to the report, the decline continued to speed up among 16-24 year olds, dropping 10.5% between 2012 and 2014.

Younger viewers moved further away from live TV, too, with viewers under 35 saying they spent just 36% of their viewing time watching live TV, according to the new report from regulator Ofcom. Those declines go hand-in-hand with an increase in the uptake of on-demand services; about six-in-10 adults now use on-demand services, although that number is seven-in-10 among 15-34 years old. The use of pay-OTT services like Netflix and Amazon Prime have increased to 20%, from just 6% two years ago.

“There are significant differences in the viewing habits of older and younger audiences,” said Jane Rumble, director of market intelligence at Ofcom. “As media and technology continue to evolve, it is important that broadcasters respond to these changes, so they can keep meeting the needs and expectations of viewers.”

The report also found that:

Online services like BBC iPlayer, All 4, Netflix and Amazon are providing consumers with greater choice in how they choose to watch programs.

One third of all viewing among 16-24s is now being spent on on-demand services in 2016.

Individuals in the UK watched 3 hours 36 minutes of measured broadcast TV in a typical day in 2015, an 11% decline.

Among 25-34s viewing time was down 19%, down 17% among 35-44s and down 5% among 55-64 year olds.

Ofcom said time spent watching TV news was up, after three years of declines.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Posted in: 

READ THESE NEXT

Cable operators in EU see revenue gains, subscriber losses
EMEA, Broadband, Operators
Cable operators in EU see revenue gains, subscriber losses
Dec 19 2016 12:15 PM

Despite increasing competition from over-the-top players and from satellite providers, and declining subscriber numbers, the cable industry in the European Union has continued to grow with gross cable revenues topping €22.4 billion ($23.34 billion) in 2015, a 5.7% increase year-over-year.

More than half of cable revenues in 2015 (53%) came from Internet and phone services, according to a report from IHS Markit, with Internet revenues up nearly 10% to €7.2 billion.

Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

EMEA, SVOD
Western Europe to reach 55.1M SVOD subs by 2021
Dec 07 2016 11:30 AM

Netflix is expected to help Western Europe reach more than 55.1 million subscription video on-demand customers by 2021, up from just 32.9 million this year.

Amazon gives Spanish viewers a peek at Prime Instant Video
EMEA, SVOD
Amazon gives Spanish viewers a peek at Prime Instant Video
Nov 30 2016 8:15 AM

Spanish subscribers to Amazon Prime are getting a sneak peak of Amazon’s Prime Instant Video SVOD service.